“Beam Snow Globe” Experience Aims To Create Safe Physical Distancing Holiday Bourbon Party

2020 has been a year we are all ready to leave behind, there is no doubt. The impact of the Covid pandemic has cast a shadow over so much of our daily lives, holiday parties included. Now, in a rather interesting attempt to bring some of that kind of joy back into the end of this year, the Jim Beam folks are introducing a chance to partake in a “Beam Snow Globe” physical distance party experience.

The one of a kind Beam Snow Globe undertaking, according to those behind it, is a pop up offering that allows the recipient to be “treated to a unique snow-globe setup for a night in their front yard, backyard or driveway that includes:”

• Three individual enlarged “snow globe” domes (with seating for one to two people in each), adorned with elements inspired by the iconic American Stillhouse in Clermont, Ky.
• A physically distant, licensed bartender to craft classic bourbon cocktails (guests must provide their own bottle of Jim Beam – limit two cocktails per guest).
• High-quality speaker systems, allowing you to safely communicate with friends and family and enjoy bluegrass-inspired holiday tunes.
• Glassware, bar tools, mixers, seating and heaters (as needed).

To be the one that gains this, it is said, “on Dec. 10, sometime after 12 p.m. EST, one ‘Beam Snow Globe’ experience will be made available for bourbon fans 21+ on the Jim Beam e-Store for $17.95, representing the year the Beam family first distilled bourbon. It will be offered on a first-come, first-served basis. The lucky recipient will be sent an email with proof of purchase, followed by an email from a Jim Beam representative in order to schedule the day and time of the experience (available Dec. 17 – 22, subject to local conditions and protocols).”

“Here at Jim Beam, we’re all about bringing people together safely and responsibly over a glass of bourbon,” said Fred Noe, Jim Beam’s seventh-generation master distiller, in a prepared statement. “While we wish we could welcome folks to the Jim Beam American Stillhouse for the holidays this year, instead we’re bringing the spirit of Kentucky to a few bourbon lovers with this unique ‘Beam Snow Globe’ experience and some bourbon cocktails.”

As an additional legal note, it was highly emphasized by Beam Suntory that “recipient and guests must sign a waiver agreeing to safety restrictions regarding physical distancing, mask wearing, sanitation and responsible alcohol consumption. Jim Beam reserves the right to offer a refund or reschedule the experience for a later date depending on local, state and federal regulations or protocols and CDC public health guidance.”