American Bourbon By Gary Carter / April 15, 2021 Barrel Craft Spirits recently launched its new national whiskey brand, Stellum Spirits, created to “celebrate the modern-day whiskey drinker.” Stellum’s inaugural flagship offerings, including bourbon (blue label), rye (green label), and single barrels, are all bottled at cask strength. Barrell founder Joe Beatrice noted that, by embracing the vitality of American whiskey today, Stellum is focused on what he feels is creating the next generation of classic whiskeys that include all facets of the American story in its vision. Barrell is known for being an independent blender and bottler of aged, cask-strength sourced whiskey and rum. Officials with Barrell Craft said Stellum was created to improve the flavor, process and ideals of traditional American whiskeys. Stellum Spirits line up of bottles (image via Barrell Craft Spirits) It is said this new project speaks to the importance of nuance and micro differentiation in a paired down and minimalist setting. Stellum is designed to be clean, straightforward, and polished. The aim was for a whiskey factored down to its most defining essentials, blended and packaged with an eye towards clean lines and definition. “We wanted to create a brand that brings American Whiskey into the modern age with simple elegant blends and single barrels selected with care and intention,” Beatrice said in a prepared statement. “Our whiskeys are created through a rigorous process of study, observation, and experimentation. We are driven by progress, polish and, above all, attention to detail. We will always think critically about how to make our whiskey better.” Beatrice is involved with every step of the production process, using his palate to choose and create their spirits alongside Chief Whiskey Scientist Tripp Stimson, Chief Product Innovation Officer Will Schragis, and Assistant Blender Nic Christiansen. Stellum Bourbon is bottled at 114.98 proof while Stellum Rye is bottled at 116.24 proof. Both expressions have a suggested retail price of $54.99 and are available at select retailers in 45 U.S. markets and online via the Stellum website at www.stellum.com. Get Jefferson's Ocean at ReserveBar. Shop now!