Are you a fan of the Bardstown Bourbon Company’s whiskeys out of Kentucky? Do you have an amazing tasting palate and think you could represent the brand as its ambassador at public whiskey events? If the answer to these questions is yes, the brand would like you know it has unveiled an innovative contest to seek out the “World’s Top Whiskey Taster,” with the winner working alongside Bardstown to represent it in 2021 at some of the world’s most preeminent whiskey festivals.
The World’s Top Whiskey Taster contest, according to those behind it, is being done in conjunction with Moonshine University, an educational distillery in Kentucky that offers hands-on-spirits education courses and services. The competition these two have put together consists of three phases, as outlined below:
- Phase 1 – Video Submissions: Submit a 1-minute video to YouTube, Instagram or Facebook and be sure to tag #WorldsTopWhiskeyTaster. Share your submission URL and contact information to BardstownBourbon.com/WTWT. Videos should showcase your passion for bourbon, interest in an ambassadorship and palate prowess. Online video submissions are now being accepted and will be open through June 15, 2020.
- Phase 2 – Regional Qualifiers: Bardstown Bourbon Company and Moonshine University will select up to 10 submissions per market to compete in live sensory challenges at some of the nation’s most prominent bourbon bars. Regional qualifiers will be held in Louisville, Kentucky; Nashville, Tennessee; Indianapolis, Indiana; Chicago, Illinois; San Francisco, California; Miami, Florida; Denver, Colorado; Las Vegas, Nevada; Washington, D.C.; and Dallas, Texas. A complete list of these events will be announced at a future date.
- Phase 3 – National Finals: One winner from each qualifier will be invited to compete for the top prize and title of “World’s Top Whiskey Taster.” The final event will take place this fall at Bardstown Bourbon Company in the Bourbon Capital of the world.
Besides winning the chance to be Bardstown’s brand ambassador for 2021, the grand prize also consists of $20,000. a scholarship to Moonshine University’s Executive Bourbon Steward program and a trip to Bardstown, Kentucky, where you will “blend a custom product with Bourbon Hall of Famer and Bardstown Bourbon Company Master Distiller Steve Nally.”
“Entrants are encouraged to be creative and have fun,” said Bardstown Bourbon Company Vice President of Sales & Marketing Herb Heneman in a prepared statement. “Tell us what makes your palate as good as it is. Show us things like your favorite bourbon cocktail, your most impressive or underrated pairing, or pick the most amazing bottle in your stash and geek out on it. But most of all, tell us what representing Bardstown Bourbon Company as a Distillery Ambassador would mean to you.”
“We’re looking for people who are all about exploring and sharing their bourbon experience,” added Bardstown Bourbon Company National Brand Ambassador Sam Montgomery. “We invite social media bourbon evangelists who are actively snapping and sharing photos of pours and pairings, as well as travelers and bourbon explorers who love to share their tales.”