A Michter’s Bourbon Barrel Recently Netted Over $209,000 For Charity

The 50 Best for Recovery auction, held in London on July 12th, included one-of-a-kind donations from the world’s top culinary establishments as well as leading suppliers to the food and beverage industry. The purpose of this event was to benefit the global hospitality industry in the wake of the COVID-19 pandemic, offering up grants to support local restaurants and also helping non-profit organizations focused on the hospitality sector through donations.

Among the various items listed for this was a Michter’s private barrel selection of the Kentucky whiskey brand’s 10 Year Kentucky Straight Bourbon. Said barrel proved to be a big hit for bidders, netting £166,000 (US$209,462) and also setting a record for a barrel donation such as this.

Michter's barrel

A barrel of Michter’s whiskey (image via William Reed)

“This is the highest price ever paid at an auction for a single barrel of Bourbon anywhere in the world, far exceeding previous records,” said Justin Sloan, Co-Founder of Justins’ House of Bourbon and the world’s foremost expert on rare and exclusive Kentucky Bourbon, in a prepared statement.

“Michter’s is committed to doing everything possible to support bar and restaurant professionals during this unimaginably difficult time,” added Matt Magliocco, Michter’s Executive Vice President. “While we do not offer private barrel selections as a standard policy, we made an exception for this immensely important initiative. The results are a testament to the global community of Michter’s collectors, who stepped up massively to support the hospitality sector in its period of greatest need. 

“We commend the organizers of 50 Best for Recovery for their extraordinary efforts to make this auction so impactful.”

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In total, it is said, Michter’s-related items and experiences raised £215,450 (US$271,859). In addition to the private barrel, the Louisville-based whiskey distiller “donated several unique experiences and extraordinary bottles.” Included among these was the first-ever bottle of Michter’s 24 Year Kentucky Straight Bourbon