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A Broker Joins the KDA, Union Strikes, and Best Bourbon Marketers on Bourbon Community Roundtable #61 (Bourbon Pursuit #323)

Last week, White Dog Trading became the newest member of the Kentucky Distillers’ Association. This is the first time a bourbon broker that helps clients source whiskey has become a member. How does White Dog benefit from joining and vice-versa? Union strikes are not uncommon in bourbon. We’ve seen them happen plenty of times over the past few decades. We will touch on the latest strike to hit the bourbon market. We wrap up the show by talking about who is doing the best at bourbon marketing.

Show Partners:

  • Catoctin Creek has been honoring that tradition of small craft rye whisky since 2009. Learn more at
  • Smooth Ambler builds on the traditional roots of American whiskey in West Virginia. Visit to learn more.
  • Wilderness Trail is Sweet Mash Kentucky Straight Bourbon and Rye Whiskey distilled, aged, and bottled in Danville, Kentucky. Learn more at
  • You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit and click Buy Now.
  • Spirits of French Lick is delivering the finest hand crafted Bottled in Bond bourbons. Check out
  • Savor every drop of summer at Total Wine & More! You’re sure to find cool prices in-store or online at
  • Heaven Hill Distillery has been lifting America’s spirit since 1935. Check out educational resources and sign up for their newsletter at

Show Notes:

  • This week’s Above the Char with Fred Minnick (@fredminnick) talks about forests and barrels.
  • Above the Char Link on White Oak Regeneration:
  • White Dog joins the KDA making it the first broker to join. What are your thoughts on brokers joining the KDA?
  • Are there any downsides?
  • Heaven Hill union goes on strike. What impacts do unions have on the bourbon industry?
  • Who’s the best at bourbon marketing?
  • Thanks to @bourbonr, @breakingbourbon, and @sippn_corn for joining.

This post first appeared on Bourbon Pursuit at

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