$400 Million Dumped Into Booker Noe Distillery Expansion

Beam Suntory recently announced it will expand the capacity of Jim Beam Brands with a $400-million investment at the Booker Noe Distillery in Boston, Kentucky.
  • Gary Carter is a seasoned media professional and whiskey enthusiast, passionate about building and creating.

Beam Suntory recently announced it will expand the capacity of Jim Beam Brands with a $400-million investment at the Booker Noe Distillery in Boston, Kentucky.

“We are excited about this expansion opportunity at our Booker Noe site, building on our recent investment in the new consumer experience in Clermont, and now expanding production to ensure enough of our premium liquid is available wherever consumers are looking for them,” said Carlo Coppola, managing director of the James B. Beam Distilling Co.

A statement from the state of Kentucky noted that this new investment will bring with it planned job creation, up to 50 new positions, as the distiller and the industry bounces back from the pandemic.

Beam Suntory recently announced it will expand the capacity of Jim Beam Brands with a $400-million investment at the Booker Noe Distillery in Boston, Kentucky. (image copyright The Whiskey Wash)

“Jim Beam is a renowned name within Kentucky’s signature bourbon industry, and I am thrilled to see the company continue to grow in our state,” said Gov. Andy Beshear. “This is a substantial investment in Nelson County that will ensure Jim Beam continues to grow in Central Kentucky for decades to come.”

Based in Clermont, Kentucky, the James B. Beam Distilling Co. brands have been produced in the state since 1795. Beam Suntory was formed in 2014 after the company was acquired by Japan-based Suntory Holdings.

Beam Suntory’s portfolio includes Jim Beam, Maker’s Mark, Booker’s, Legent, Basil Hayden, Knob Creek and Baker’s.

Nelson County Judge/Executive Dean Watts said the project adds to the company’s significant presence in the region.

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“We are very excited to see the expansion of the Booker Noe Distillery in Boston. This giant investment will add to the already very large footprint of Jim Beam in Nelson County,” Judge Watts said. “The art of making great bourbon is so important to the bourbon heritage that we take pride in, and Jim Beam is top shelf.”

Gary Carter

Gary Carter, a seasoned professional with a diverse background in media, has steered the course for metro newspapers, magazines, and television news programs. Additionally, he has excelled as a radio host and marketing manager. A writer, editor, photographer, and designer by trade, Gary boasts over 30 years of experience in publishing and marketing. He thrives on building something great, whether it's a groundbreaking project, a budding start-up, an organization, a fresh face in journalism, or even a captivating short story. A native Texan who has embraced the Pacific Northwest, Gary is a whiskey enthusiast with a passion that runs deep - he literally cut his teeth on it!

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