Country star Randy Rogers recently launched his new spirits brand, Bahnbrëcker, with the Slow River Blend, the first-ever Hefeweizen-style whiskey.
Bahnbrëcker is derived from “trailblazer” in German. Slow River is described by the brand as being handcrafted from Texas and Midwestern wheat macerated with lemon peel and clove. The notes of lemon, clove, caramel and vanilla are reminiscent of a Hefeweizen-style beer.
Rogers worked with co-founders Eric Chase, Cary Schindler, Ash Wineinger, Michael Devers and spirits-industry veteran Steve Luttmann to create the New Braunfels, Texas-based brand.
“We wanted to create something that the people who came before us in this great community of New Braunfels would be proud of,” said Co-Founder Randy Rogers in a prepared statement. “I think you’re going to find that this craft whiskey distinguishes itself from others. Slow River Blend gives you this aroma, it gives you this flavor of the lemon and the clove blended with your whiskey that creates this Hefeweizen taste, this Hefeweizen spirit that is the spirit of New Braunfels.”
Slow River Blend will be available in bars, restaurants and liquor stores throughout Texas and for nationwide shipping starting this week for a suggested retail price starting at $37.99 per bottle. It is said that while this marks the first Bahnbrëcker product to date, the company has plans to expand with additional spirits offerings in the future.