Whiskey Wash Whiskey Label Watch: Jim Beam, High West, Highland Park

The COLA Registry, maintained by the U.S. Department of the Treasury’s Alcohol and Tobacco Tax and Trade Bureau, is an online tool distilleries can use to register for label approval of what will appear on their bottles on retail shelves. It can also provide, to the intrepid whiskey researcher, some basic information on what’s in the pipeline for consumption down the road. With that in mind, I give you the first batch of interesting labels I’ve dug up mining this trove. I don’t have much more in the way of info on these releases at this point, but it is fascinating to note some of the products we may all soon be able to enjoy in our whiskey glasses.

Jim Beam Pre-Prohibition Style Rye


Axe and the Oak Colorado Mountain Whiskey


High West No Name Saloon Double Rye


Highland Park Odin Single Malt Scotch Whisky


Rogue Farms Oregon Rye Whiskey


Seven Troughs Nevada Bourbon Whiskey


St. George California Straight Bourbon Whiskey


The Gentleman Rye Whiskey


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Nino Kilgore-Marchetti

Nino Kilgore-Marchetti is the founder and editor-in-chief of The Whiskey Wash, an award winning whiskey lifestyle website dedicated to informing and entertaining consumers about whisk(e)y on a global level. As a whisk(e)y journalist, expert and judge he has written about the subject extensively, been interviewed in various media outlets and...