Portland, Oregon’s Westward Whiskey, focused on developing American single malts, recently launched what they are calling the first truly national, direct-to-consumer, brand-owned whiskey club.
The Westward Whiskey Club launched in 2019 and was previously available exclusively in Oregon (where the company is based). Whiskey lovers in nearly 30 states now have the opportunity to join the program, granting them access to club-only whiskey releases, club-only events led by Westward’s team of experts, and fellowship with whiskey lovers.
Members can choose from two different tiers: Explorer Club and Cask Club.
Explorer Club members will receive one bottle of whiskey in Westward’s four yearly Club releases (approx. $90 quarterly), and Cask Club members will enjoy three bottles each quarter (approx. $270 quarterly).
“We are thrilled to welcome whiskey lovers from across the nation to The Westward Whiskey Club,” said Thomas Mooney, Founder and CEO of Westward Whiskey, in a prepared statement. “For some time now, we have received requests from Westward enthusiasts, both those who have visited our distillery and those who enjoy our single malt in their home state … to engage with our brand and team on a deeper, more personal level. We’re excited to offer them a platform to join our community.”
Miles Munroe, head distiller and blender of Westward, said the Whiskey Club will allow them an incredible vehicle to partner with local breweries, winemakers, chefs, and culinary personalities and to share special single barrels.
The Westward team explained that other membership perks include The Westward Experience, a distillery tour and tasting offering an in-depth look into Westward’s four-step production process of brewing, distillation, maturation and mingling and a guided tasting featuring several expressions of the brand’s American single malt whiskies.
Westward Whiskey Club members are also eligible to participate in custom mingle sessions hosted at the distillery, where they can purchase an entire batch of their own whiskey blends. Explorer and Cask Club members receive exclusive distillery access to taste and purchase archived whiskey, rare whiskey the company has laid down in its vault from previous years.
Since its launch in 2019, the Club has shared 11 innovative releases with its membership in Oregon.
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