Sweet Tea Whiskey Launched By Twisted Tea In Select Markets

| August 12, 2022

Twisted Tea Hard Iced Tea recently partnered with Beam Suntory on a limited release of Sweet Tea Whiskey.

The new spirit will launch across five markets, including MA, RI, OH, MO and TX, along with military outlets.

Twisted Tea Whiskey is made with brewed tea, inspired by the brand’s Twisted Tea Hard Iced Tea Original flavor. The new Sweet Tea Whiskey features what’s said to be the classic sweet tea taste balanced with a blend of oak and lemon.

Sweet Tea Whiskey

Sweet Tea Whiskey (image via Twisted Tea)

The Sweet Tea Whiskey comes in 50mL, 750mL and 1L bottles. It clocks in at 32.5% ABV, 65 proof.

“We put our fans first in everything we do – from printing their photos on our cans, to including them in our commercials, to bringing them the flavors and pack styles they ask for,” said Erica Taylor, brand director for Twisted Tea. “Many of them are already shopping for flavored whiskey, so this is our way of giving them something they can call their own.”

In July of 2021, the Boston Beer Company and Beam Suntory announced a long-term, strategic partnership to extend select brands into some of the fastest-growing alcohol beverage segments.

A statement from the brand notes that as part of the partnership, Boston Beer Company will handle national marketing and advertising, public relations and social media promotion for Twisted Tea Whiskey.

And the brand brings in Beam Suntory’s expertise in distillation, distribution, sales and trade, and local marketing for this new product.

For more information on the new whiskey, check out www.twistedtea.com.

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Gary Carter

Gary Carter has been at the helm of metro newspapers, magazines, and television news programs as well as a radio host and marketing manager. He is a writer/editor/photographer/designer by trade, with more than 30 years experience in the publishing and marketing field. Gary enjoys working to build something great, whether...