Seagram’s 7 Whiskey recently kicked off the New Year with new advertising spots across the country, teaming up with actor and comedian Iliza Shlesinger.
Together, they launched the new “It’s Your Spot” campaign, inspired by dive bar regulars and how they’ve transformed their spaces into local staples over the years.
A statement from Seagram’s notes that the new videos shine a light on the fact that unofficial drinking spots are often the centerpiece of great memories.
The new videos, titled Football and Fishing, highlight the uniqueness of drinking spots, whether it’s a secret fishing hole or a garage filled with football memorabilia.
“Sometimes the best things in life can be pretty unconventional,” Iliza Shlesinger said, in the Seagram’s statement. “The thing I love most about Seagram’s 7 is that you don’t need all of the bells and whistles to make an amazing cocktail while making equally amazing memories. As long as you’re with great company, the rest will fall into place.”
Shlesinger previously partnered with Seagram’s 7 for its National Dive Bar Day campaigns, like in 2021 when she fronted the “Keep the Dive Alive” campaign where the brand celebrated dive bar regulars by awarding seven winners with $700 checks.
“We love how this new campaign is a celebration of all the special off-premise spots that have extraordinary meaning to those ‘regulars’ who know,” said Dina Krannich, senior brand manager of Seagram’s 7. “These spots pull together elements that connect to the feeling of being back in our regular bars we know and love.”
Seagram’s 7 Crown American Blended Whiskey dates back to the 1930s and is known for its signature drink, the 7&7.
Trending Stories
For more information about Shlesinger, check out www.iliza.com, and for more about Seagram’s, check out www.seagrams7.com.
Latest News