Rieger & Co Celebrates Kansas College Basketball With Rock Chalk Rye

With college basketball’s March Madness ongoing, J. Rieger & Co. recently launched the 2023 limited-edition Rock Chalk Straight Rye Whiskey, in celebration of the Kansas University basketball program.
  • Gary Carter is a seasoned media professional and whiskey enthusiast, passionate about building and creating.
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With college basketball’s March Madness ongoing, J. Rieger & Co. recently launched the 2023 limited-edition Rock Chalk Straight Rye Whiskey, in celebration of the Kansas University basketball program.

And as the No. 3-ranked Jayhawks clinched another Big XII regular season title, their 64th of all time, fans are able to buy a piece of this season in the form of a rye whiskey from J. Rieger & Co.

The 750 mL bottle comes decorated with a commemorative 1920s-era Kansas Jayhawk label.

Rock Chalk Straight Rye Whiskey
With college basketball’s March Madness ongoing, J. Rieger & Co. recently launched the 2023 limited-edition Rock Chalk Straight Rye Whiskey, in celebration of the Kansas University basketball program. (image via Rieger & Co.)

“As a proud KU partner with a large, overlapping fanbase, we love continuing to make this special rye whiskey for fans in the area,” said Andy Rieger, president of J. Rieger & Co.

“Given our long history of making whiskey in Kansas City, being founded in 1887, and the legendary KU basketball program starting up in Lawrence not long after, this is a perfect pairing of long, rich legacies in the region. And the timing couldn’t be better with the NCAA tournament, where we expect a great run from the Jayhawks,” he added.

The distiller’s notes show that J. Rieger’s Rock Chalk Rye is twice-distilled, with a mash bill of 96% rye and 4% malted barley. After distillation, the rye was put into new charred white oak barrels where it spent five years aging in the distillery’s rickhouse in Kansas City.

Master Distiller Nathan Perry noted that the whiskey makers then cut the whiskey to 88 proof, a nod to the 1988 Kansas Jayhawk Basketball Championship, and his distiller’s notes explain that it has a rye spiciness up front and a sweet finish that goes well over ice.

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Rock Chalk Rye is now available at Kansas and Missouri retailers, and at the J. Rieger & Co. distillery in Kansas City.

For more information or to find a bottle, check out www.jriegerco.com.

Gary Carter

Gary Carter, a seasoned professional with a diverse background in media, has steered the course for metro newspapers, magazines, and television news programs. Additionally, he has excelled as a radio host and marketing manager. A writer, editor, photographer, and designer by trade, Gary boasts over 30 years of experience in publishing and marketing. He thrives on building something great, whether it's a groundbreaking project, a budding start-up, an organization, a fresh face in journalism, or even a captivating short story. A native Texan who has embraced the Pacific Northwest, Gary is a whiskey enthusiast with a passion that runs deep - he literally cut his teeth on it!

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