Phillips Distilling Company recently announced Revel Stoke has introduced new flavored whiskeys it feels will speak “to today’s independent whisky drinker.”
The distilled spirits company, which has been working on spirits for more than 109 years, said the flavor names like “Nutcrusher Peanut Butter,” “Hotbox Cinnamon,” “SonofaPeach,” and “Le’id Roasted Pineapple,” are new.
Revel Stoke’s design is being positioned to be “high-energy, personality-driven and tailored to a new segment of independent whisky drinkers seeking to break free from traditional whisky brands.”
Revel Stoke (image via Phillips Distilling)
“Over time whisky has gotten too serious and boring,” said Peter Olson, Senior Brand Manager – Brown Spirits at Phillips Distilling Company, in a prepared statement. “Whisky should be about outrageously good times, so we made Revel Stoke for those who live life on their own terms and boldly challenge convention at every turn.”
Revel Stoke has 12 unique flavors that the brand says can be sipped neat, on ice or in cocktails, and recipes are available online.
“Flavored whisky as a category is growing exponentially and there already is high early demand for our ‘SonofaPeach,’ ‘Hardcore Roasted Apple,’ and ‘Shellshocked Roasted Pecan’ flavors. We’re thrilled to bring a never-before-seen-energy to the category and inspire a new set of drinkers to stoke their wild in an entirely new world of whisky,” Olson said.
Phillips Distilling, for those that don’t know of it, has had its hands in a lot of projects over its history, ranging from America’s first schnapps in the 1930s to flavored vodka in the 1950s to flavored whiskey in the 1990s to organic spirits in the 2000s. The Phillips portfolio includes Phillips Spirits, UV Vodka, Prairie Organic Spirits, Revel Stoke Whiskies, Tomatin Scotch Whiskies, Trader Vic’s Rums, and Douglas & Todd Small Batch Bourbon.
Hannah Kanik is a freelance writer from California. Two years ago, she found herself drinking Scottish whisky atop Arthur's Seat in Edinburgh and found her love for whisky and its storytelling side-effects.