MGP Distillery Being Rebranded As Ross & Squibb In Tribute To Local Whiskey History

, | September 30, 2021

The 174 year old Lawrenceburg, Indiana distillery owned by large scale whiskey producer MGP is known to many simply as the MGP distillery (it at one point was also a Seagrams distillery). It is a place from which many brands across the United States source whiskey from for their own needs, and it is also here a number of in-house labels are produced, including George Remus Straight Bourbon Whiskey and Rossville Union Straight Rye.

Not too long ago MGP acquired Luxco, a well established medium sized player in the spirits space, particularly with whiskey. Luxco is known for its Bardstown, Kentucky-based Lux Row Distillers operation that’s home to Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County, as well as its Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey and Minor Case Straight Rye Whiskey. 

Given it seems MGP has turned over its brand named whiskey operations to the management of Luxco, a new announcement of the renaming of the MGP distillery to Ross & Squibb by the latter completely makes sense. Ross & Squibb is said to be joining “the Luxco family of brands,” and, with it, so will George Remus and Rossville Union.

Ross & Squibb

The old MGP distillery is being rebranded as Ross & Squibb (image via Prairie Rose/The Whiskey Wash)

As for the rationale behind the renaming, Luxco noted that “like the brands it produces, Ross & Squibb Distillery pays tribute to Indiana’s distilling history and the pioneers who transformed Lawrenceburg, Indiana, into ‘Whiskey City USA’ and helped make Indiana the rye capital of the world. The Ross & Squibb name is a celebration of two such stories:

  • “Ross” is inspired by the legacy of George Ross, who in 1847 founded the Rossville Distillery, located on what is now the Ross & Squibb Distillery campus. Considered one of Lawrenceburg’s original distilleries and one of America’s last Prohibition-era distilleries, Rossville Distillery produced some of the finest rye whiskeys in the world and was the inspiration for the Rossville Union Straight Rye Whiskey brand.
  • “Squibb” calls back to the historic Squibb Distillery, founded in 1869 in Lawrenceburg, Indiana, and later purchased in 1921 by George Remus, King of the Bootleggers and inspiration for the George Remus Straight Bourbon Whiskey brand.
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“In rebranding our Lawrenceburg distillery, we sought to celebrate Indiana’s rich and important distilling history, particularly as it involves the inspiration behind our branded spirits,” said David Bratcher, COO and president of branded spirits for MGP, in a prepared statement. “All Ross & Squibb brands find their inspiration in Indiana distilling history, so it is fitting the distillery itself now does as well.”

MGP noted it will continue to produce bourbon, rye, whiskey, gin and grain-neutral spirits from this facility under its current name:  MGPI of Indiana, LLC, in Lawrenceburg, Indiana, for its customers.

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Nino Kilgore-Marchetti

Nino Kilgore-Marchetti is the founder and editor-in-chief of The Whiskey Wash, an award winning whiskey lifestyle website dedicated to informing and entertaining consumers about whisk(e)y on a global level. As a whisk(e)y journalist, expert and judge he has written about the subject extensively, been interviewed in various media outlets and...