Mash & Mallow, a new craft whiskey brand, recently announced its debut whiskey with “flavors of rich chocolate, toasted marshmallow and graham cracker for an authentic s’mores-influenced experience.” It is said to be “inspired by the great outdoors and reminiscent of long nights beside the fire.
Founded by Rabbit Hole’s Kentucky Bourbon Hall of Fame Whiskey Maker, Kaveh Zamanian, in partnership with Pernod Ricard, Mash & Mallow Mash has official tasting notes indicating it “exudes a smoky aroma with a subtle melding of flavors such as graham cracker, chocolate, roasted marshmallow and sweet confectionary sugar. On the palate, consumers can expect a liquid that retains a strong whiskey character and a wood-oak finish that is sweet with a subtle smokiness.
“Roasted and toasted to perfection, the whiskey’s mash bill features 97% corn whiskey and 3% rye whiskey, alongside added flavors.”
“Today’s whiskey drinkers continue to embrace non-traditional and classic culinary recipes in spirits. Mash & Mallow is a bold, simple and irreverent whiskey with the nostalgic smack of s’mores toasted by the fire,” said Zamanian in a prepared statement. “I wanted to create a smooth whiskey that is so good you’ll take it with you anytime adventure calls – from your local bar to an adventure in the great outdoors. I am excited to finally share Mash & Mallow and hope to continue inspiring a new generation of thrill-seekers through unexplored flavors.”
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This is the second launch in a series of collaborations between Zamanian and Pernod Ricard. In August, Mary Dowling Whiskey Company announced the debut of its whiskey lineup, featuring two distinctive expressions: Tequila Barrel and Double Oak Barrel.
Mash & Mallow is available for purchase at select retailers in CA, CO, FL, GA, IL, KY, LA, MA, MD, MI, NJ, NY, SC, TX, WA and WI. The 750ml bottle has a suggested retail price of $32.99 and is 35% ABV (70 proof). For more information about Mash & Mallow, visit www.mashandmallow.com.
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