Kettle corn flavored whiskey is now, apparently, a thing.
Knucklenoggin Whiskey Company, an operation out of California that’s already produced salted caramel and peanut butter flavored whiskeys, has recently taken things one step further with the release of its Kettle Corn Whiskey. Described as being made “rom a blend of the finest aged American whiskeys carefully selected by the company’s master blenders,” it is then “infused with the flavor of kettle corn, imparting unique sweet notes to complement the bold whiskey taste.”
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While one might shake their head at this point and wonder why such products are being made, consider this for a moment. According to the brand, “flavored whiskeys are a high growth category in the whiskey market, growing eight-fold over the past decade, into what is now a $1 billion-plus segment. They are an entry point to whiskey for an estimated half of their consumers, and appeal to a younger demographic that is more multicultural and urban than traditional whiskey drinkers.”
Guess that makes some sense.
Knucklenoggin Kettle Corn Whiskey is 35% ABV and retails for about $25 per 750 milliliter bottle. It can be enjoyed straight, on the rocks, or in a mixed drink.
As for what’s behind the company name, here’s how they define it:
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Knucklenoggin / adjective
knuk.el.nog.gin
1. A humble person who has excelled into a wonderful life by chance and hard work. They don’t take things for granted or too seriously. When asked how to they did it, they simply say “I’m just a knucklenoggin.”
2. A state of mind.
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