O’Shaughnessy Distilling recently joined in a multi-year partnership with its hometown major league baseball team to make Keeper’s Heart the official whiskey of the Minnesota Twins.
Keeper’s Heart Master Distiller Brian Nation, previously of Jameson, Redbreast, and Midleton whiskeys, combines Irish and American whiskey-making traditions for the O’Shaughnessy brand.
A statement from O’Shaughnessy notes that Keeper’s Heart now has branded promotions at Target Field across scoreboard features, signage, suites, and more.
Fans will be able to order Keeper’s Heart at every Target Field home game, and Twins season ticket holders will receive special offers at the O’Shaughnessy Distillery.
In addition, there will be special promotions at participating locations where Keeper’s Heart is sold across Minnesota, that activates whenever a Twins player hits a double during a regular season home game, or the Twins turn a double play at Target Field.
“We are thrilled to partner with the Minnesota Twins, who share our passion and commitment to our local community, inclusion, collaboration, and innovation,” said O’Shaughnessy’s Co-Founder Patrick O’Shaughnessy. “Our Keeper’s Heart whiskey, which combines the rich heritage of Ireland’s whiskey-making with the bold character of American whiskey, is the perfect companion for America’s favorite pastime.”
Twins vice president, Sean Moore, said that a day or evening at Target Field is all about coming together with friends and family to eat, drink and revel in the shared joy of Minnesota Twins baseball.
“A huge part of this experience is our community-oriented, Twin Cities-based food and beverage partners,” he said. “We are proud to team up with O’Shaughnessy Distilling and excited to introduce Twins fans to the award-winning taste of Keeper’s Heart whiskey.”
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Cousins Patrick and Michael O’Shaughnessy founded Keeper’s Heart in 2021, and launched with Keeper’s Heart Irish + America Whiskey. Keeper’s Heart currently produces and matures triple pot distilled whiskeys in the traditional Irish style that will be released over the coming years.
Based in Minneapolis, Keeper’s Heart offers distillery tours and events, as well as a Cask Society program that gives members access to limited releases and special offers.
For more information, check out www.keepersheartwhiskey.com.
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