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Jim Beam Revamps Its Classic Kentucky Straight Rye Whiskey

Jim Beam, based upon feedback from its customers, refreshes its rye whiskey that's been a staple in whiskey bars globally for decades.
  • Lisa Graziano is a certified spirits educator with a passion for craft spirits.
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beam-ryeEditor’s Note: The Whiskey Wash welcomes Lisa Graziano to our writing team!
Jim Beam is well known to most bourbon drinkers. Founded in 1795 it is one of the older distilleries in Kentucky. With 200+ years of whiskey making experience they produce a diversity of fine products. One of Beam’s latest offerings is a “pre-prohibition style rye,” which is a back to the future take and revamp on their traditional rye whiskey.

Based on one of the family’s oldest recipes and bottled at 90 proof, Fred Noe, Jim Beam’s 7th generation master distiller, said of this rye in a statement that “we’ve heard loud and clear from bartenders and whiskey fans that they are looking for a bolder rye that stands up better in cocktails. We listened to this feedback, and know that the time is right to make history by taking a classic product that’s loved around the world and making it even better.”

The Jim Beam Pre-Prohibition Style Kentucky Straight Rye Whiskey, according to those behind it, has the spice that one looks for in a good rye on the nose. Notes of black pepper with vanilla and oak on the palate with a smooth, long and warm finish make this rye a perfect winter whiskey on its own or in cocktails.

It will be hitting the shelves at select liquor stores, whiskey bars and restaurants starting now and will run about $22.99 for a 750ml bottle. A good rye whiskey for under $25? We’ll drink to that!

Lisa Graziano CSW, CSS

Lisa Graziano, raised in Los Angeles, California, by a German father and Irish-American mother, developed an early appreciation for beer, wine, and spirits. Over the past eight years, she has dedicated herself to the formal study of wine and spirits, earning the Certified Specialist of Wine and Spirits designation from the Society of Wine Educators. Notably, she is also the first of only six individuals to achieve the Certified Spirits Educator credential from the SWE. Currently, Lisa works as a retail hand seller for Gallo Fine Wines, where her passion lies in promoting and educating others about craft spirits.

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