Jack Daniel’s Expands The Launch Of Its Whiskey-Based Canned Cocktails

| March 20, 2022

The Jack Daniel Distillery is going nationwide with its Jack Daniel’s Canned Cocktails series, following a regional launch to a few select states in 2020.

The ready-to-drink cocktails feature Jack & Cola; Jack, Honey & Lemonade; and Jack Apple Fizz. And the lineup will be available across the U.S. starting this month.

Each canned cocktail is made with Jack Daniel’s and mixed to highlight what’s described as the distinct flavor of the Tennessee whiskey in a drinkable, convenient format. Each drink comes in at 7% ABV, or 14 proof.

Jack Daniel’s Canned Cocktails

Jack Daniel’s Canned Cocktails (image via Brown-Forman)

In 2020, Jack Daniel’s Canned Cocktails were initially available in 14 markets. This recent launch will bring the on-the-go products to all 50 states.

“We were blown away by the response and demand for our Canned Cocktails when we launched in select markets nearly two years ago,” said Dallas Cheatham, Jack Daniel’s ready-to-drink brand director, in a prepared statement. “By pairing the bold and unique flavor of Jack with the convenience of a spirit-based cocktail, we’re giving even more friends the opportunity to enjoy our Tennessee Whiskey, right in time for summer.”

The suggested retail price for a four-pack of 12 oz. Jack Daniel’s Canned Cocktails is $12.99 and single cans will go for $3.99.

For more information, check out www.jackdaniels.com.

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Gary Carter

Gary Carter has been at the helm of metro newspapers, magazines, and television news programs as well as a radio host and marketing manager. He is a writer/editor/photographer/designer by trade, with more than 30 years experience in the publishing and marketing field. Gary enjoys working to build something great, whether...