J. Rieger & Co. Announces Annual Sporting Kansas City Whiskey Label

By Hannah Kanik / April 30, 2021

J. Rieger & Co. recently announced its special 2021 Sporting Kansas City Whiskey Label in collaboration with the Sporting Kansas City team. 

The Kansas City-based distillery located in the historic Electric Park created this year’s limited-edition collectible bottle, inspired by what’s said to be the history and energy of Kansas City and its people. This is the second edition of the J. Rieger & Co. Sporting Kansas City Label and became available starting April 22 until supplies run out.

Kansas City Whiskey is J. Rieger & Co.’s signature blend of straight bourbon, straight rye and light corn whiskey along with a hint of sherry. It is a limited edition 750ml bottle that is available for $34.99 at select retail stores throughout Kansas City, the J. Rieger & Co. Distillery and at Children’s Mercy Park — home of the Sporting Kansas City team.

J. Rieger & Co. Sporting Kansas City bottle

J. Rieger & Co. Sporting Kansas City Whiskey 2021 (image via J. Rieger & Co.)

Rieger & Co. partnered with Sporting Kansas City to offer select Rieger cocktails throughout Children’s Mercy Park as well, and guests can also visit the distillery’s bar in the Wise Power Shield Club at the stadium.

Rieger & Co. was originally founded in 1887 in Kansas City’s West Bottoms Livestock Exchange district. It produced more than 100 alcoholic products on a national basis, including the well-known Monogram Whiskey. 

The distillery had to close its doors in 1919 during the prohibition, but the brand was relaunched by business partners Ryan Maybee, co-founder of The Rieger and Manifesto, and Andy Rieger, the great-great-great-grandson of Jacob Rieger in 2014 — 95 years after it closed.

The current distillery is in the historic Electric Park district of the East Bottoms within Kansas City. The core product line includes Kansas City Whiskey, Midwestern Dry Gin, Caffe Amaro and Premium Wheat Vodka.

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