Grain & Barrel Spirits recently announced a long-term agreement with Elvis Presley Enterprises. The result of this agreement is a duo of Elvis Presley-themed whiskeys. Both expressions were sourced and blended by what’s described as an expert team of whiskey experts and bottled in Tennessee, where Elvis began his career and called home.
Both expressions feature an iconic photo of the “King of Rock ‘n’ Roll” and pay homage to two of the legendary singer’s most popular nicknames: The King (rye), and Tiger Man (whiskey). The labels also feature references to Presley, including his signature and the letters “TCB”printed on the neck of the bottle, referring to “Taking Care of Business,” a phrase from Elvis and his Memphis Mafia.
“Given our expertise within premium whiskey, the Elvis expressions are a natural fit for Grain & Barrel Spirits,” Founder of Grain & Barrel Spirits Matti Anttila said in a prepared statement. “Elvis was one of the most significant cultural icons of the 20th century and continues to inspire his fans today. We look forward to launching the brand, which is sure to be a highly sought after collector’s item.”
The new bottlings (90 proof) are now available for order online and are set to release this fall. Each 750ml bottle has a suggested retail price of $49.99. Official tasting notes for each can be found below.
Elvis Rye, Straight Indiana Rye
- Aroma: Sweet Rye grassiness, followed by hints of citrus and spice
- Flavor: Toasted oak, butterscotch, vanilla wafers and a hint of pepper
- Finish: Beautiful, sweet, complex finish with a velvety mouthfeel
Elvis Whiskey, Tennessee Straight Whiskey
- Aroma: Toasted oak notes, sweet corn forward, hint of citrus and apple
- Flavor: Sweet-toasted Maple, roasted Crème Brûlée, with subtle notes of a Granny Apple and Caramel
- Finish: A balanced, long, soft, sweet and genuine, great finish