George Dickel, Social Hour Team On Seasonally Inspired Canned Whiskey Sour Offering

By Gary Carter / November 24, 2021

George Dickel and canned cocktail brand Social Hour have teamed up to release a new, autumn-inspired canned craft cocktail called the Harvest Whiskey Sour.

Uniquely, the Harvest Whiskey Sour is made using 13-year-old George Dickel Tennessee Whisky from the distilling season of Spring 2007.

“As the prepared cocktail market continues to reach new heights, we couldn’t be more excited to officially collaborate with Tom and the team over at Social Hour to release something that’s a first for us,” said Nicole Austin, general manager and distiller at Cascade Hollow Distilling Co, in a prepared statement. “For the perfect whisky sour, you need a bold, complex whisky that’s able to stand out among all of the other flavors. The whisky we chose for this pairing has been aged 13 years so it’s bringing a level of maturity people typically don’t see in prepared cocktail offerings. On top of that, the liquid really is accented by the hints of apple, cinnamon and cardamom that come through.”

Harvest Whiskey Sour

Harvest Whiskey Sour (image via Diageo)

The Harvest Whiskey Sour combines honeycrisp apple, Meyer lemon, cinnamon, maple and a touch of cardamom to get what’s described as the right mix for a cocktail to be served simply over ice or with a garnish of apple slices or cinnamon sticks.

“Fall-centric spins on the whiskey sour were always one of the most popular seasonal cocktails when I was bartending,” said Tom Macy, co-founder and CEO at Social Hour Cocktails. “The Harvest Whiskey Sour is designed to give adults a craft cocktail experience from the comfort of their home. You don’t need to be a mixologist to whip this up. You can enjoy it straight from the can, or if you’re looking for more of a true cocktail experience, you can pour it over ice and garnish with your favorite seasonal touches.”

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The Harvest Whiskey Sour is available for purchase at retail locations in New York. Those  outside of New York can purchase online at www.socialhourcocktails.com. The limited cocktail offering has a suggested retail price of $28 for a 4-pack of 250 mL cans.