You can take home a piece of the Jack Daniel Distillery this holiday season … for a good cause.
Jack Daniel’s annual “barrel tree” auction is currently ongoing, raising funds to help junior-enlisted military service members and their families travel home for the holidays as part of the Tennessee whiskey brand’s “Operation Ride Home” program with the Armed Services YMCA (ASYMCA).
The Lynchburg, Tenn. distillery built its first 26-foot tall tree from 140 American white oak whiskey barrels in 2011 to bring holiday cheer to local residents.
This year, 11 replicas were made nationwide in Nashville, Tenn.; Lynchburg, Tenn., Tampa, Fla.; Miami, Fla.; Las Vegas, Nev.; Anaheim, Calif.; Los Angeles, Calif.; Washington D.C.; Cleveland, Ohio; Detroit, Mich.; and Milwaukee, Wis.
The top barrel of each will be auctioned to help those junior-enlisted service members and families travel home from their place of military service, often for the first time since the beginning of the COVID-19 pandemic.
Each charred oak barrel, which only matured Jack Daniel’s Tennessee Whiskey once, will be signed by Master Distiller Chris Fletcher and customized with laser engraving.
Since 2011, Jack Daniel’s and ASYMCA have helped send more than 10,000 individual service members and their families home, including this year’s travelers, while raising more than $2 million in donations.
Men and women from the Army, Marine Corps, Navy, Air Force, and Coast Guard have been assisted with travel to all 50 states.
The Operation Ride Home barrel tree auction ends Dec. 21st at 2 p.m. EST. To bid on a barrel and support military families, go to www.jackdaniels.com/operation-ride-home.
Gary Carter has been at the helm of metro newspapers, magazines, and television news programs as well as a radio host and marketing manager. He is a writer/editor/photographer/designer by trade, with more than 30 years experience in the publishing and marketing field. Gary enjoys working to build something great, whether...