Editor’s Note: We received a review sample of this whiskey from the brand. However, in accordance with our editorial policies, this has not influenced the outcome of our review in any way.
Fierce & Kind is a socially conscious driven spirits brand that emerged in California in 2022. Co-founded by Cyndi Smith and Basem Harb, the company prides itself on being woman and minority-owned, offering up through an internal stock options program and equity crowdfunding campaign employee and consumer ownership.
In its drive to make a difference as an impact-driven brand, Fierce & Kind donates a quarter of the profit from each bottle sale to its The Fierce & Kind Equity Foundation, which is described as funneling “energy, action, and capital into building economic opportunities and entrepreneurship in historically disadvantaged communities.”
What’s in the bottle
Fierce & Kind Bourbon, which is being reviewed here, is distilled from a mash bill of sustainably sourced corn (75%), rye (21%), and malted barley (4%). It was aged for over two years in North Carolina in new American oak barrels that have been toasted and heavily charred (#2), and it is bottled at 86 proof.
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This high-rye bourbon, which garnered a silver medal at the 2023 L.A. Spirits Awards, is priced at $55.
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