William Grant & Sons will appear at the 2024 TFWA World Conference & Exhibition in Cannes, highlighting “excellence in execution,” according to a brand press release.
As part of the exhibition, William Grant & Sons will unveil a new stand design at the GO2 Golden Village, showcasing brands such as Glenfiddich, The Balvenie, Hendrick’s, and Silent Pool. The new stand is inspired by the company’s recently opened retail ‘shop-in-shop’ pop-ups in selected APAC airports.
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About The William Grant & Sons Stand At The 2024 TFWA World Exhibition
The space, which will be in Cannes from September 29th to October 3rd, will be focused on high-age statement whiskies from Glenfiddich and The Balvenie, as well as “interactive touchpoints and a personalised gifting experience.” The whiskies will include The Balvenie Cask Collection (featuring a new addition) and the Glenfiddich Grand Series Limited Edition.
Also on show will be gins in William Grant & Sons’ portfolio. These include Hendrick’s and Silent Pool. The travel retail exclusive Silent Pool Mediterranean Edition will be available from the exhibition.
William Grant & Sons’ Regional Managing Director – GTR, Rufus Parkinson, feels that the data gathered on consumer behavior from the APAC pop-ups reveals that William Grant & Sons’ portfolio is equipped to cater to the needs and wants of traveling customers.
“The spirits category in travel retail is changing with customers increasingly on the lookout for something different, something outstanding from their trusted brands. Our portfolio for this year’s TFWA World Exhibition includes channel-exclusive, limited edition and brand-new expressions that will appeal to a wide range of customers looking for new tastes and exclusive propositions,” said Parkinson.
“Our brands ensure that we remain at the forefront of the Spirits Category, offering not only the right products but also the complete support of our retailing partners. We are confident that this year’s show is going to be a great success and we are looking forward to discussing our brands and our plans in the channel with travel retail stakeholders. At the same time, we hope they will also join us to sample our category-leading brands especially at cocktail hour!”
About The TWFA World Conference & Exhibition
The TFWA World Conference & Exhibition is an annual event that brings together major global players within the duty-free and travel retail industries. The exhibition involves showcasing a wide range of tax-free and travel retail products from luxury sectors such as whisky, wine, cosmetics, and fashion.
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Exhibitors can engage directly with a global audience as well as discuss travel retail trends with other brands. The conference helps brands to improve their travel retail spaces for consumers seeking luxury experiences.
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