WhistlePig Teams Up With Alice Cooper To Launch Non-Alcoholic Cocktail For Dry January

Vermont distiller WhistlePig Whiskey is shaking up Dry January with help from shock rock icon Alice Cooper, launching a limited-edition non-alcoholic cocktail that maintains the brand’s rebellious spirit.Barrel-Aged Maple Syrup, and adaptogenic ingredients that “incites sober fans to go ham on other vices.” 100% of the profits made from the Sex, Drugs Rock & Dry Old Fashioned will benefit the bartending community. 

The Sex, Drugs, Rock & Dry Old Fashioned

Inspired by the defiant nature of WhistlePig, and the rock-n-roll reputation of Alice Cooper, the Sex, Drugs, Rock & Dry Old Fashioned is a unique and wacky blend of 100% Rye Non-Whiskey, Barrel-Aged Maple Syrup, adaptogenic Cordyceps, and Schisandra Berry, and the aphrodisiac Damania. According to a brand press release, “the far out, flavorful experience of the non-alcoholic Maple Old Fashioned channels the raw spirit of rock without a drop of the usual Dry January decorum.” “Last year’s Dank January release showed us that fans are here to hang loose, whatever they’re sipping this month,” says Meghan Ireland, WhistlePig’s Head Blender. “No Dry January drinker should miss out on a high quality Old Fashioned made with real, aged Rye ‘Non-Whiskey’, nor the freedom to be obscene (even if they’re clean).”“I’ve been shocking audiences for years with snakes, guillotines, and enough fake blood to fill the Grand Canyon. But now these maniacs at WhistlePig have gone and SHOCKED ME with a non-alcoholic cocktail,” said rock legend Alice Cooper. “Sex, Drugs, Rock & Dry Old Fashioned is a lethal injection of flavors proving you don’t need to be drunk to be punk.”

Tasting Notes

The Dry Old Fashioned opens with summer berries, wild herbs, and black pepper on the nose. On the palate, there is candied lime, citrus, and smoky mushroom umami. 

Supporting The Service Industry In Dry January

The release carries a charitable component, with 100% of profits benefiting Giving Kitchen, a nonprofit supporting food service workers nationwide.“We are so grateful to WhistlePig for partnering with Giving Kitchen to support the resilient food service workers and bartenders who bring joy to our lives. Their generous partnership allows us to provide vital assistance and resources, ensuring no one in our industry faces crises alone. Together, we are supporting a community that truly ROCKS,” said Giving Kitchen Founder, Jen Hidinger-Kendrick.

Collector’s Edition and Availability

WhistlePig’s Head Blender Meghan Ireland explains the motivation behind the release: “Last year’s Dank January release showed us that fans are here to hang loose, whatever they’re sipping this month.”The non-alcoholic cocktail is available for $49.99 per 750mL bottle. A special “Go Pig Go Bundle” ($199.99) includes the bottle and a rye liquid-infused vinyl of Cooper’s “Breadcrumbs” album, limited to 250 units. In addition, a few lucky winners will get the chance to tee off and turn up with Alice Cooper himself at a once-in-a-lifetime golf outing and listening party.The Sex, Drugs, Rock & Dry Old Fashioned can be purchased at www.whistlepigwhiskey.com/shop  while supplies last.