WhistlePig Whiskey is ready to ring in the holiday season with a festive pop-up in New York City this December. The pop-up will see the launch of a limited edition 10 Year Old PiggyBank Rye Gold, presented in a gold piggy bank decanter. Containing WhistlePig’s award-winning 10 Year PiggBank limited-edition rye, the decanter is covered “from the snout down to the jingle balls” in gold, making for extra holiday cheer.
The Gold ‘n’ Grocer pop-up will be in New York on December 6th, 7th, and 8th, offering whiskey fans a fun and festive experience, as well as the chance to purchase WhistlePig’s best bottles in time for Christmas, and a place in a prize-winning sweepstake.
WhistlePig’s Gold ‘n’ Grocer Pop-Up
The WhistlePig Gold ‘n’ Grocer Pop-Up will be home to many of the brand’s award-winning expressions and extras including the PiggyBank Gold Edition, the Small Batch Rye Aged 10 Years, and the WhistlePig Barrel Aged Maple Syrup, perfect for crafting a ‘Gold Fashioned’.
“WhistlePig 10 PiggyBank Rye Gold Limited Edition is more than just a celebration of Rye Whiskey—it’s a toast to our fans and the holiday spirit. With its bold, gold makeover and our unique Gold ‘n’ Grocer experience, a New York corner store with a Vermont Twist, we’re blending tradition with a touch of irreverent fun.” Says Alex Short, Vice President of Marketing. “Whether you’re gifting a golden PiggyBank or enjoying a Gold Fashioned cocktail, this season is all about raising the bar on holiday cheer.”
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Additionally, WhistlePig is debuting a new whiskey advent calendar, containing some of the brand’s oldest and rarest expressions, to help you countdown to Christmas.
You can RSVP to the pop-up here.
Holiday shoppers will also be given the chance to enter the “Whole Lotto Gold” scratch-off sweepstake for a chance to “win pig”:
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- Sympathy Prize: 100 fans can win $1
- Good Old Fashioned: 50 fans can win $20
- Holiday Hams: 100 fans can win a holiday ham
- Whole Hog: 5 fans can win $1,000
- Uncle Ham: 1 fan can win a golden PiggyBank filled with $10,000
Fans outside of NYC can also enter the sweepstake here.
“We’re thrilled to be joining WhistlePig Whiskey’s Gold ‘n’ Grocer Holiday pop-up shop,” says Flaviar Co-Founder Grisa Soba. “It’s so exciting to offer access to this event to our NYC members (who love experiences!), and the event showcases how Flaviar Checkout e-comm solutions can power alc-bev brands’ experiential activations. We’re looking forward to delivering the golden goods on-site and online throughout the season!”
The WhistlePig 2024 Gold Limited Edition PiggBank Rye, bottled at 110 proof in a 1-liter pig decanter, is also available online and in premium liquor stores for $299.99 MSRP.
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