UNDONE, Breckenridge Distillery’s Mock One, and Oskar Blues have released a portfolio of non-alcoholic spirits, ready-to-drink cocktails, sparkling wine and craft beer for Sober October. The offerings span N/A spirits alternatives, canned cocktails, dealcoholized sparkling wines and alcohol-free beer.
UNDONE describes itself as “the only non-alcoholic spirits brand made with real distilled spirits that are carefully dealcoholized through a patented process.”
The brand’s portfolio extends beyond spirits alternatives to include dealcoholized aperitifs, canned cocktails and sparkling wines.
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Breckenridge Distillery has entered the category with its premium non-alcoholic spirits line Mock One. Oskar Blues offers a beer option with Designated Dale’s N/A Pils.
The launches reflect a broader shift toward periodic moderation among consumers. According to IWSR and Bevtrac’s 2025 consumer findings, 41% of consumers surveyed had abstained from alcohol for a period of time during the previous six months, up from 39% in 2024.
The UNDONE Negroni Set (SRP: $75.00 / £56) includes three spirits for a non-alcoholic Negroni: UNDONE No. 2 London Dry Juniper, UNDONE No. 7 Italian Bitter Aperitif, and UNDONE No. 9 Red Torino Aperitif.
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READ THE STORYUNDONE No. 3 Not Whiskey (SRP: $25.00 / £19) is designed for cocktails including the Old Fashioned and a signature Whiskey Highball. The brand says it delivers “the warmth without the burn.”
Mock One Non-Alcoholic Gin (SRP: $29.99 / £22) was developed by the distillers at Breckenridge Distillery. “Crafted with simple ingredients and expertly layered natural botanicals,” the gin is aimed at cocktails including the Gin & Tonic, Martini, French 75 and Tom Collins.
Mock One recently earned a Double Gold at The Daily Pour’s 2026 Zero Proof Choice Awards.
The UNDONE Cocktail Mix Pack (SRP: $48.00 / £36 for a 12-pack) features Piña Colada, Smoky Paloma and Italian Spritz serves. While the UNDONE Pop-Up Sparkling Set (SRP: $30.00 / £22) combines UNDONE No. 20 Pop-Up Blanc and UNDONE No. 21 Pop-Up Rosé.
Designated Dale’s N/A Pils (SRP: $3.29 / £2.45, ABV: less than 0.5%) is brewed with German hops and 2-row pilsner malts.
Billed as the “realest fake beer,” it is available nationwide in six-packs of 12-oz cans.
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