The Lakes Distillery Unveils New Travel Retail Exclusive Single Malt

The Lakes Distillery has launched The Lakes Ascent single malt whisky exclusively for global travel retail at £149.90. The new release expands the English distillery's luxury portfolio for international airports and duty-free stores.
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The Lakes Distillery Unveils New Travel Retail Exclusive Single Malt
The Lakes Distillery has added Ascent to its Global Travel Retail range. Credit: The Lakes Distillery

The Lakes Distillery has announced the launch of its latest global travel retail exclusive, The Lakes Ascent single malt whisky, priced at £149.90 (~$200). The new release expands the English distillery’s luxury portfolio for international airports and duty-free stores.

The Lakes Distillery Ascent Debuts at TFWA Cannes

The whisky made its debut at TFWA Cannes, the premier travel retail trade show. The Lakes Ascent showcases the distillery’s signature élevage technique, which the company describes as its “pioneering art of flavor development.” The maturation process involves European and American oak casks previously containing sherry, red wine, and bourbon, with a final period in first-fill Oloroso sherry casks.

According to official tasting notes, the whisky presents aromas of figs, dates, and tropical pineapple alongside candied citrus peel and orange. The palate delivers what the distillery describes as “dark, delicious and rich” flavors featuring caramel sweetness of dates and orange peel with tobacco undertones. The finish consists of dried fruits and warm spices.

The Lakes Distillery Ascent Joins Award-Winning Travel Retail Range

The release follows the distillery’s 2024 launch of The Lakes Boundless single malt whisky, which earned a Gold medal at the International Spirits Challenge 2025 and a Silver medal with 90 points at the International Wine & Spirit Competition 2025. Boundless has secured distribution with travel retail operator Avolta.

Karl Thogersen, Group Head of Sales for Global Travel Retail & Europe, stated: “It is very exciting for us to be launching another product into global travel retail exclusively. As a business, we place a lot of importance on this channel and our ambition is to offer customers and consumers exciting single malt whiskies that will inspire and intrigue them to explore more within our category. Ascent is a really stand-out product and as is typical with The Lakes whiskies, it offers an intricate web of incredible flavours that will hopefully see people coming back for more.”

The Lakes Ascent single malt whisky is available now through global travel retail channels.

Beth Squires

Beth Squires is the Deputy Editor of The Whiskey Wash with over half a decade of industry experience. She possesses comprehensive knowledge of the global whisky landscape, spanning everything from heritage and production to complex market analysis. A graduate of the OurWhisky Foundation’s Atonia Programme, which champions women in whisky, Beth is a dedicated advocate for diversity and sustainability, focused on highlighting the innovation and storytelling that define the modern whisky industry.

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