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The Glenlivet Reimagines Scottish Tartan With Thomas Doherty

The Glenlivet Tartan was crafted by Lochcarron of Scotland, one of the world’s leading Scottish tartan manufacturers. 
  • Beth Squires is a passionate whisk(e)y enthusiast, writer, and serves as the Deputy Editor at The Whiskey Wash. She is also a current mentee on the OurWhisky Foundation's Atonia Programme.
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Thomas Doherty is at the center of The Glenlivet Tartan campaign. Credit: The Glenlivet
The Glenlivet, the iconic single malt scotch whisky brand, is celebrating its bicentenary in 2024. In celebration of this milestone, The Glenlivet has teamed up with Scottish actor, Thomas Doherty, to put a contemporary spin on a Scottish classic.

Using The Glenlivet’s iconic teal color seen on the brand’s packaging and the beautiful gold and amber hues in The Glenlivet’s single malt scotch, the brand has reimagined traditional Scottish tartan. 

The Glenlivet Tartan

Tartan is a distinctive patterned fabric traditionally associated with Scottish culture, characterized by crisscrossing horizontal and vertical stripes in multiple colors. Each tartan design, or “sett,” is often linked to specific Scottish clans, families, or regions, serving as a powerful symbol of identity and heritage. 

In this new collaboration, The Glenlivet has combined its signature packaging and whisky colors to create a bright and distinctive, yet culturally traditional, tartan. 

Thomas Doherty, best known for starring in the Descendants franchise (2015-present) and The Invitation (2022), sports the tartan in a new campaign along with American trendsetters Beverly Nguyen, Maurice Kamara, Amrit Tietz, and Clym Evernden. Doherty, who was raised in Edinburgh, now lives in New York City, and embodies Scottish style and culture within an American context. 

Speaking about The Glenlivet Tartan, Doherty said: “You’ll struggle to find a Scot who doesn’t feel more powerful in tartan. Just like single malt Scotch whisky, tartan is so ingrained in our culture; it’s a privilege to wear.”

The Glenlivet Tartan was crafted by Lochcarron of Scotland, one of the world’s leading Scottish tartan manufacturers. 

Speyside Meets Stateside Holiday Collection

The Glenlivet is giving scotch whisky fans the chance to own The Glenlivet Tartan with the Speyside Meets Stateside Holiday Collection. 

The collection features a selection of winter wearables in the new tartan design, a bottle of The Glenlivet 12 Year Old, and Doherty’s signature cocktail – the Tartan Tini – a twist on the Manhattan. 

The Speyside Meets Stateside Holiday Collection. Credit: The Glenlivet

You can purchase the Speyside Meets Stateside Holiday Collection here, starting at $76. Use code THEGLENLIVET23 for free shipping. 

The Tartan Tini By Thomas Doherty 

Ingredients:

  • 2 parts The Glenlivet 12 YO
  • 1 part Sweet Vermouth (optional: infuse with Scottish breakfast tea)
  • 2 dashes Angostura Bitters


Method:

Stir and strain into a coupe glass. Garnish with a manicured orange twist & Scottish shortbread.

Beth Squires

Beth Squires joined Mark Littler Ltd full-time in October 2020 after completing her university degree in English Literature. Since then, she has acquired extensive knowledge about all aspects of whisk(e)y and now holds the position of Deputy Editor at The Whiskey Wash. Beth is passionate about history, industry innovation, marketing, and sustainability. With a special fondness for independently bottled rare scotch, Beth also serves as a whisky bottle investment specialist. Additionally, she is a mentee currently enrolled in the OurWhisky Foundation's Atonia Programme.

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