The Balvenie is continuing its Webby Award-winning digital series, Quest for Craft. Season four is produced in collaboration with six-time Grammy Award-winner, Oscar-winning filmmaker, producer, DJ, director, and New York Times bestselling author, Ahmir “Questlove” Thompson, who serves as the host.
Quest for Craft, filmed at the iconic Electric Lady Studios, features candid interviews, anecdotes, documentary-style sections, and animations that tell the stories of the pursuit of craftsmanship across the spectrum of the arts.
Quest For Craft Season Four
Season four of Quest for Craft rolled out on YouTube on October 16th. The new season features interviews with some big names in entertainment. Here is what you can expect from season four, according to The Balvenie:
- “Chapter 13 – Craft & Self with Actor, Director and Producer America Ferrera – America shares how she channels her own life experiences to shape her roles and influence her craft. Comedian/filmmaker Mike Birbiglia also makes an appearance to discuss his creative process and insights around personal storytelling.
- Chapter 14 – Craft & Authenticity with Rapper and Actor Lonnie “Common” Rashid Lynn – Common explores the tension between staying true and evolving, and the ways that artists can use their authenticity to expand the horizons of their craft. Simon Sinek, writer and motivational speaker, is also featured as he discusses the relationship between inner purpose and authenticity.
- Chapter 15 – Craft & Uncertainty with Actor, Comedian, Writer, Producer and Director Bill Hader – Bill discusses how his personal struggle with anxiety played out in his career and the ways in which he leveraged uncertainty to elevate his craft as a storyteller. The episode also includes a segment with legendary bladesmith Bob Kramer, who shares how he ventures into the unknown with his use of unconventional alloys.
- Chapter 16 – Craft & Persistence with Songwriter, Actor, Director and Producer Lin-Manuel Miranda – Lin-Manuel touches on how he remains committed to his ideas and the importance of holding onto the passion that fuels oneself. Lee Foster, managing director of Electric Lady Studios, is also interviewed about how the legendary facility nurtures Jimi Hendrix’s vision, while also keeping it relevant for new generations of artists.”
Chapters 13-15 are now available to watch on YouTube, along with all previous seasons of Quest for Craft.
In Partnership With Questlove
“I’m fortunate enough to return for Season Four of Quest for Craft, partnering once again with The Balvenie Single Malt Scotch Whisky,” shared Questlove. “Much like The Balvenie and its craftspeople who have devoted years to mastering their craft, my own life is a constantly unfolding creative journey.
“As I’ve expanded my own crafts from music to writing and filmmaking, it is illuminating to engage in these conversational investigations with individuals who exemplify wholehearted dedication to their crafts. It feels akin to how the people at The Balvenie are passing the art of craftsmanship through generations – I’m a student of creativity and many of our viewers are as well.”
The Balvenie & Craftsmanship
“The Balvenie has a rich family legacy that set the highest standard of whisky-making craftsmanship more than 130 years ago,” shares Greg Levine, Vice President, Marketing, Single Malt Scotch Whiskies USA.
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“We’re one of the few major distilleries to farm and malt our own barley, and maintain our own in-house cooperage. As proponents of ultimate craftsmanship, we’re excited to continue exploring the human elements driving craft across disciplines, and we’re proud to bring these stories into the world with Questlove as our partner.”
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