The opening of this new retail space follows on from the earlier opening of a Suntory shop in terminal 3 earlier this year. This marked The House of Suntory’s first venture in the travel retail space within an international airport.
The House Of Suntory Shop-In-Shop
The House of Suntory Shop-In-Shop is designed to welcome travelers into the world of luxury spirits and high-quality Japanese craftsmanship. Featuring wide-screen displays that show the beauty of Japan’s seasons and dynamic lighting that spotlights Suntory products, it is hoped that travelers will be drawn to the boutique to begin their Suntory spirits journey.
On show will be the full range of whiskies from Yamazaki, Hakushu, and Hibiki. Additionally, the space will highlight Suntory’s evolving presence in the world of craft spirits with brands such as Ao, Toki, Roku Gin, and Haku Vodka.
The experience will be elevated by the inclusion of a mobile Tasting Table, where visitors can sample a selection of Suntory products.
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Evolving Travel Retail
The move comes as the focus on global travel retail moves up the agenda for whisky and spirit brands across the globe.
“Travel retail is a vital brand-building channel for the group,” said Suntory Global Spirits Managing Director Global Travel Retail Ashish Gandham. “I am delighted to further expand our presence at such a key airport location, in partnership with CAG and LOTTE DUTY FREE.
“This beautiful boutique is another perfect showcase for The House of Suntory’s exceptional portfolio of spirits, and exemplifies our commitment to delivering high quality innovation and rich experiences for our customers.”
LOTTE DUTY FREE Singapore Managing Director Jeff Jeong Soongyu commented: “The high-end Japanese whisky category continues to perform positively, and this new shop-in-shop boutique will allow LOTTE to further strengthen its offering and leverage demand.
“We understand that our discerning customers seek innovation and memorable experiences when they travel. This specialised boutique diversifies LOTTE’s product selection and enhances the premium shopping journey for travellers.”
