NBA superstar Stephen Curry expanded his reach in the bourbon industry this weekend, hosting an exclusive party for Gentleman’s Cut Kentucky Straight Bourbon at San Francisco’s Club Thirty. The “A Toast To Milestones” afterparty transformed the sophisticated Thrive City venue into a celebration of both basketball culture and premium spirits.
The event marked a significant milestone for Curry’s growing business empire, as he joins a growing list of professional athletes entering the spirits industry.
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Star-Studded Reception
The exclusive event brought together an impressive roster of guests from across sports and entertainment. Notable attendees included NBA champion Draymond Green, Milwaukee Bucks star Giannis Antetokounmpo, Portland Trail Blazers rookie Scoot Henderson, and members of the Golden State Valkyries, alongside Curry’s wife Ayesha, and mother Sonya Curry.
“This weekend was all about the culture and the fans who make it all possible,” said Stephen Curry. “I am so very thankful that my friends, family and I had the chance to celebrate the legacy of the game and our amazing city. Celebrations take on many different forms, from intimate gatherings to major milestones, and at the center of each memorable moment is a spirit rooted in history and tradition. This weekend we created a space where people could come together, connect, and experience the game in a way that’s never been done before.”
Gentleman’s Cut Bourbon Experience Takes Center Stage
The centerpiece of the evening was the Gentleman’s Cut Signature Bar & Tasting Experience, which offered guests an immersive introduction to the new bourbon in a refined, distillery-inspired setting. The space showcased the heritage and craftsmanship behind Kentucky straight bourbon production while incorporating elements of basketball culture.
Entertainment for the evening included performances by DJ D-Nice and Bay Area rap legend Too $hort.
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Business Vision and Future Plans
The bold after party represented the latest venture for Thirty Ink, Curry’s off-court business collective that encompasses eight business groups and 13 entities. The organization, which focuses on athlete management, brand development, fitness, lifestyle, impact, media, and technology initiatives, positions Gentleman’s Cut as a premium entry into the craft bourbon market.
The event space featured a special installation at the Legacy Museum, which created a unique connection between Curry’s basketball achievements and the new bourbon brand. This integration highlighted Thirty Ink’s mission to “Elevate the Under” across its various business ventures.
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