Marriott’s & Sotheby’s Auctioning Once-In-A-Lifetime Whiskey Experience

Perhaps the most exciting experience for whiskey lovers on offer in this auction is Whiskey Reverie: Presented by The Ritz-Carlton.
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Credit: Sotheby’s

Marriott’s Luxury Group and Sotheby’s, one of the world’s foremost auction houses, have teamed up to auction off exclusive, “once-in-a-lifetime” luxury travel experiences. The Luxury Group consists of brands such as Ritz-Carlton, EDITION, and St. Regis Hotels & Resorts. One such experience is a luxury whiskey getaway including exclusive tastings and tours.

‘Iconic Pieces. Extraordinary Experiences’ will also include experiences focused on other luxury sectors including wine, art, and watches. The sealed auction is currently taking place, with bidding set to end tomorrow (September 13th). This is your last chance to bid. Click here to do so. 

Whiskey Reverie: Presented by The Ritz-Carlton

Perhaps the most exciting experience for whiskey lovers on offer in this auction is Whiskey Reverie: Presented by The Ritz-Carlton. The experience includes: 

  • A dining experience curated by the José Andrés Group in the private dining room at The Bazaar. This includes a whiskey pairing with each course. 
  • A 2-night stay in the Madison Suite at The Ritz Carlton NoMad. 
  • A 2-night stay in The Joseph’s Penthouse Suite in Nashville, TN
  • Transportation to the Nearest Green Distillery in Shelbyville, TN, followed by a tour hosted by Master Blender, Victoria Eady 
  • Dinner with Fawn Weaver, the founder of Uncle Nearest Premium Whiskey 


The lot is offered without a reserve and without a buyer’s premium.
Bid here.

The Whiskey & Watches Masterclass 

Credit: Sotheby’s

The collaboration between the Luxury Group and Sotheby’s also offers exclusive VIP brand access to events such as private masterclasses held in Luxury Group properties. This includes The Whiskey & Watches Masterclass, where guests will be able to see some of the rarest American whiskeys in the world, as well as a single collection of some of the world’s most luxurious timepieces. 

The conclusion of the masterclasses will signal an expansion in the Luxury Group and Sotheby’s partnership, which will see further Luxury Sales in New York City this December. 

‘Iconic Pieces. Extraordinary Experiences’ 

Bidders will be able to place their bids through the Sotheby’s Sealed platform. This innovative platform toes the line between private sales and brick-and-mortar auctions, allowing privacy whilst also showcasing the “competitive excitement” of an auction. 

Eléonore Dethier, Sotheby’s Global Head of Partnerships, commented: “We are thrilled to embark on this new journey with the Luxury Group by Marriott International, uniting two iconic brands in the world of luxury. By merging Sotheby’s renowned expertise in curating extraordinary collectibles with the Luxury Group’s world-class hospitality, we are setting a new standard for luxury experiences. This collaboration not only highlights our passion for innovation, but also celebrates the intersection of luxury, culture, and hospitality, offering connoisseurs a unique opportunity to engage with Sotheby’s in an entirely new and immersive way.”

Beth Squires

Beth Squires is the Deputy Editor of The Whiskey Wash with over half a decade of industry experience. She possesses comprehensive knowledge of the global whisky landscape, spanning everything from heritage and production to complex market analysis. A graduate of the OurWhisky Foundation’s Atonia Programme, which champions women in whisky, Beth is a dedicated advocate for diversity and sustainability, focused on highlighting the innovation and storytelling that define the modern whisky industry.

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