Enhanced Fan Experience
A centerpiece of the partnership includes a new 43-foot-wide Jameson-branded bar, debuting at the team’s home opener on February 23 at Dignity Health Sports Park. Located on the East Stadium Concourse, the space will feature soccer-specific design elements and serve as a dedicated gathering spot for fans throughout the season.
“Soccer is more than just a game—it’s a culture, a passion, and a way for fans to come together and celebrate the moments that matter,” said Johan Radojewski, vice president of marketing, Pernod Ricard North America. “Jameson has always been about creating connections and partnering with the LA Galaxy allows us to be right where our fans already are—celebrating the sport they love. We’re excited to raise a glass with the LA Galaxy community and be part of the incredible energy that soccer brings to Los Angeles.”
Jameson & LA Galaxy – Bringing People Together
The collaboration, brokered by AEG Global Partnerships, will extend beyond the stadium bar. Jameson branding will feature prominently during home matches, across the team’s digital channels, and at official LA Galaxy fan festivals throughout the season.
LA Galaxy President and Chief Operating Officer Tom Braun emphasized the alignment between the two brands: “The LA Galaxy has always been about bringing people together through the passion and energy of soccer, and Jameson shares that same commitment to community and camaraderie. As we celebrate our 2024 MLS Cup championship and embark on a new season, we’re thrilled to welcome Jameson to our LA Galaxy family. We look forward to raising a glass with our fans and creating unforgettable moments both on and off the pitch.”
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“Bringing Jameson into the fold as an official LA Galaxy partner is a perfect match for our fanbase,” added Rashid Dadashi, Senior Director, AEG Global Partnerships. “The debut of the Jameson-branded bar at Dignity Health Sports Park will provide an exciting new gathering space for fans to unite, share a drink, and elevate their matchday experience. This collaboration is another example of how we’re continuously evolving the stadium experience to create unforgettable moments for our fans.”
