Fans of American whiskey and fantasy football have a new reason to celebrate as Knob Creek, a distinguished name in the bourbon industry, partners with NFL legend Eli Manning. The collaboration marks the return of Knob Creek’s Bold Picks initiative, a fusion of fantasy football advice and a limited-edition cask strength bourbon, set to launch nationwide ahead of the football post-season.
Knob Creek and Eli Manning’s Bold Picks in American Whiskey
This year, the partnership returns with the release of Knob Creek Single Barrel Cask Strength Bourbon, Eli Manning’s Bold Pick: 2026 Batch. The bourbon is described as “unfiltered, unapologetic, and made for those who stand by their convictions,” according to Freddie Noe, Eighth Generation Master Distiller at Knob Creek. The bourbon is bottled at cask strength, promising to deliver the bold flavor that aficionados have come to expect from Knob Creek.
The Bold Picks initiative also includes Manning providing fans with insights and predictions throughout the fantasy football season. Manning’s advice will be shared on Knob Creek’s Instagram page, where fans can also learn to make ‘Eli’s Gameday Old Fashioned’ using Knob Creek 9 Year Bourbon. This initiative aims to engage fantasy football enthusiasts in a season-long celebration of bold decisions both on the field and in their choice of whiskey.
Fantasy Football Meets Bourbon Culture
Knob Creek’s Bold Picks campaign is designed to integrate seamlessly into the digital spaces where fantasy football fans gather. The campaign leverages social media influencers, YouTube channels, and platforms like Reddit to reach a wider audience. This strategic approach ensures that Knob Creek remains at the forefront of the fan experience, adding both value and entertainment.
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In addition to providing bourbon enthusiasts with a bold new option, Knob Creek is also hosting a Bold Picks Sweepstakes. The sweepstakes offer fans a chance to win an exclusive watch party at the James B. Beam Distilling Co. in Clermont, KY. The winner can bring their fantasy league or a group of friends to enjoy a unique Knob Creek experience. There will also be daily instant win prizes, including old fashioned cocktail kits, that will be available throughout the pre-season.
Eli Manning expressed his enthusiasm for the partnership, stating, “I appreciate a bourbon that delivers full, bold flavor – that’s why Knob Creek is my go-to pour and a great partner for another round of bold picks.”
