
Jim Beam is bringing Jim Beam Pineapple to the UK. Combining Kentucky straight bourbon with pineapple flavor, Jim Beam Pineapple is the brand’s first UK-based flavored spirit release in two years.
The pineapple-flavored whiskey debuted in the United States earlier this year.
The product is set to launch on October 13 at UK retailer Asda and select stores at £20 for a 70cl bottle. The 32.5% ABV expression blends bourbon’s oak and caramel notes with pineapple sweetness, offering a refreshing take on Jim Beam’s classic bourbon.
“As a brand rooted in Kentucky tradition, we love putting fresh spins on our brands and Jim Beam Pineapple does exactly that,” said Freddie Noe, 8th Generation Master Distiller of the James B. Beam Distilling Co.
“This new flavour is our first flavoured spirit in four years. It is a celebration of flavour and community, made to be enjoyed with family and friends this summer season.”
The brand recommends serving the flavored bourbon with pineapple juice over ice with lime.
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Another suggested cocktail, the Pica y Piña, combines Jim Beam Pineapple with lime juice, simple syrup, jalapeño, and a Tajín rim.
Jim Beam is owned by Suntory Global Spirits. The bourbon brand’s UK portfolio includes Jim Beam Kentucky Straight Bourbon, Jim Beam Black, Jim Beam Black Cherry, and the new pineapple variant.















