Jack Daniel’s is reigniting its partnership with the McLaren Formula 1 Team, bringing back the popular Jack’s Garage experience for the 2025 racing season. The immersive platform aims to celebrate Formula 1 while creating memorable moments for fans across three major U.S. races.
The national program will host events in Miami, Austin, and Las Vegas throughout the F1 season, combining racing excitement with musical performances in a unique format that showcases the whiskey brand’s distinctive character. The relaunch of Jack’s Garage comes almost one year after Lando Norris’ maiden F1 win at the Miami Grand Prix in 2024.
Jack’s Garage At Miami Kickoff Event
The first Jack’s Garage event will be launched during the Miami Grand Prix weekend at The Carter Project in Wynwood Norte on May 2, beginning at 7:30 p.m. The public event welcomes fans aged 21 and over, with registration available at jackdanielsgarage.com.
“Jack Daniel’s partnership with the McLaren F1 team has been an incredible success, allowing us to share the spirit and energy of Jack Daniel’s to Formula 1 racing fans across the world,” said Arty Masterson, U.S. Brand Director for Jack Daniel’s Tennessee Whiskey. “We can’t wait to kick off the season with the first Jack’s Garage event in Miami and bring an immersive experience to fans that celebrates music, food, crafts, and culture.”
Miami attendees will enjoy exclusive performances by Latin star Brray and singer-songwriter, actress and model Oriana Sabatini. Local Miami chef Louie Estrada will prepare Cuban culinary specialties paired with Jack Daniel’s cocktails.
The Jack’s Garage event will also feature personalized fan activations and photo opportunities with a specialized McLaren Formula 1 Team race car, providing enthusiasts with an up-close experience of the racing team’s technology.
Limited Edition Release
Whiskey collectors can now purchase the recently announced McLaren Racing X Jack Daniel’s Tennessee Whiskey limited edition bottle at retailers throughout the Miami area. The special release celebrates the ongoing partnership between the two iconic brands.
The 86 proof limited edition maintains Jack Daniel’s traditional grain bill of 80% corn, 8% rye and 12% malted barley, while incorporating bold packaging designs that honor both brands’ histories, including McLaren’s signature papaya color. The special release carries a suggested retail price of $34.99 for a 1L bottle.
This collaboration, along with the Jack’s Garage experience, continues to blend the worlds of premium whiskey and high-performance racing, giving fans multiple opportunities to engage with both brands throughout the Formula 1 season.
McLaren In The 2025 F1 Season
McLaren has gotten off to a flying start in the current Formula 1 season, with Australian driver Oscar Piastri now leading the World Championship with 99 points. Piastri gained the lead from Lando Norris at last weekend’s Saudi Arabian GP (Jeddah), which saw Piastri finish first. Reigning World Champion Max Verstappen came home second, and Charles Leclerc clinched Ferrari’s first podium of the season, finishing in third place. Lando Norris took P4.
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The Miami Grand Prix weekend kicks off on May 2nd with first practice. The Grand Prix will take place at 4 PM local time on Sunday, May 4th.
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