Kentucky distillery J. Mattingly 1845 is offering whiskey enthusiasts a unique way to celebrate Halloween this year with personalized bourbon and rye bottles featuring custom labels and colored wax seals.
J. Mattingly 1845 Offers Halloween-Themed Customization
The craft-your-bottle program allows customers to design their own whiskey bottles through the distillery’s website. Users can select from three double-staved recipes, including two bourbons and one rye whiskey, then customize their bottle shape, label design, and wax color. The program offers rainbow color options for wax toppers, enabling Halloween-appropriate choices like orange and black.
“We really get into the Halloween spirit here at J. Mattingly 1845, and have seen some creative plays on words for labels, and wax bottle toppers that range from what you’d think of as traditional Halloween colors of orange and black, to even tri-color wax that looks like candy corn,” said Cameron Mattingly, Master Blender and Vice President of Production. “Since all of our whiskey is double-staved, the product inside the bottle looks and tastes just as good as it looks on the outside.”
Halloween Spending Drives Custom Whiskey Trend
With Halloween spending projected to reach record levels this year and nearly 75% of Americans planning to celebrate the holiday in 2025, according to the National Retail Federation, custom spirits represent a growing market segment. The personalized bottles serve as both party gifts and home décor during the Halloween season.
The distillery’s double-staving process involves adding charred oak staves to barrels during aging to enhance flavor profiles. Custom bottles start at $99.50 for 750 mL and ship to 46 states. The program operates both online at www.jmattingly1845.com/crafting/make-your-own and at the Frankfort, Kentucky distillery location.
J. Mattingly 1845 traces its heritage to 1845, when John Graves Mattingly established what many historians consider Kentucky’s first registered distillery. The family’s distilling legacy spans more than two centuries and includes connections to nine Kentucky distilleries. Current operations continue under Jeff Mattingly and his son Cameron, who serves as Vice President of Production.
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