Glenfiddich, which bills itself as the world’s most awarded single malt Scotch whisky, has launched a groundbreaking partnership with leading art platform Rise Art, introducing a first-of-its-kind luxury art rental service.
The Art of Glenfiddich program offers whisky enthusiasts the opportunity to temporarily own curated artworks that complement their premium whisky purchases, available exclusively through The Whisky Exchange from December 5, 2024, to February 28, 2025.
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Premium Art Meets Premium Spirits
The innovative service pairs specific artworks with expressions from Glenfiddich’s Time Re:Imagined Collection and Grand Series. The carefully curated selection features works from established artists including Damien Hirst, Mr A, and Pure Evil, alongside emerging talents like Lucy Cade and Fuschia.
Rise Art’s curators have matched each artwork to specific whiskies, creating what they call a “piece and pour” experience where visual storytelling harmonizes with tasting notes.
Expanding the Art Experience
Building on Glenfiddich’s previous collaborations with world-renowned artists such as André Saraiva and Fantasista Utamaro, this new initiative taps into the growing rental trend within luxury markets. The program aims to make fine art more accessible while creating an immersive experience for whisky enthusiasts.
The Time Re:Imagined Collection, featuring 30-, 40- and 50-year-old expressions, will be paired with contemporary artworks exploring moments in time. Meanwhile, the Grand Series, which draws inspiration from global whisky traditions, will be matched with artists representing diverse styles and cultural backgrounds.
Tiered Experience Options
The program offers various entry points, with services scaling according to purchase level:
Top-tier buyers ($38,700 MSRP) receive:
- White-Glove collection and installation
- Personal art advisory session
- Behind-the-scenes experiences
- Three-month personal curator subscription
Entry-level purchasers ($180 MSRP) receive:
- One-month rental from an emerging artist
- Standard delivery and collection service
“What’s truly exciting is the diversity of profiles across various price points,” says Scott Phillips, Co-founder of Rise Art. “We can create playful pairings with emerging artists or curate something extraordinary at the high-end with globally celebrated names.”
Rise Art has been pioneering the digital art market by redefining traditional ownership models. Their subscription service allows customers to appreciate various artworks in their homes temporarily, making fine art more accessible to both new and current generations of connoisseurs.
The program reflects Glenfiddich’s innovative approach to whisky appreciation, creating a multi-sensory experience that combines visual arts with premium spirits. Limited to 368 total rentals during the promotional period, The Art of Glenfiddich represents a unique intersection of two luxury collecting worlds.