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Frey Ranch Celebrates 10 Years With Market Expansion

Over the past decade, Frey Ranch has grown from a small local operation to a nationally recognized brand.
  • Beth Squires is the Deputy Editor of The Whiskey Wash and a graduate of the OurWhisky Foundation’s Atonia Programme. With over half a decade of industry experience, she is passionate about writing stories that highlight innovation, diversity, and sustainability across the global whisky landscape.
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Image courtesy of Frey Ranch

Frey Ranch, a renowned Nevada-based distillery, is marking its 10th anniversary with an impressive expansion into new markets, including Texas, Arizona, Oregon, Ohio, and Georgia. The brand will be rolled out to these new markets within the next 12 months.

Founded in 2014 by Colby and Ashley Frey, the distillery has made a name for itself in the spirits industry with its farm-to-bottle approach. Over the past decade, Frey Ranch has grown from a small local operation to a nationally recognized brand.

To commemorate this milestone, the distillery is launching its award-winning bourbon and rye whiskeys into new markets, extending its reach to additional US states.

Colby Frey, the co-founder of Frey Ranch, expressed his excitement about the company’s growth and prospects. He said, “[w]e’re incredibly proud of the progress we’ve made since we laid down our first barrel 10 years ago. Now that we’ve put a significant stake in the ground in Nevada, we’re taking our farm-to-glass message to a wider audience of curious and discerning whiskey consumers. The rollout into these new markets over a 12-month period signifies that we’re taking a steady, but measured, approach to expanding our U.S. footprint.”

Celebrating a decade of distilling excellence, Frey Ranch is set to unveil a special anniversary edition later this year, with the spotlight firmly on its slow-grown grains.

This exclusive release is strategically scheduled to align with the company’s annual Whiskey Harvest, which stretches from August to October. During this period the Frey Ranch team harvests and cultivates their slow-grown dent corn, winter wheat, barley, and rye. 

These grains form the foundation of the brand’s extensive portfolio, which includes bourbons, ryes, and specialty whiskeys.

This meticulous cultivation stems from Frey Ranch’s long-serving motto: “Be good to the land and the land will be good to you”.

For more information on how to purchase Frey Ranch whiskey, visit their website.

Beth Squires

Beth Squires is the Deputy Editor of The Whiskey Wash with over half a decade of industry experience. She possesses comprehensive knowledge of the global whisky landscape, spanning everything from heritage and production to complex market analysis. A graduate of the OurWhisky Foundation’s Atonia Programme, which champions women in whisky, Beth is a dedicated advocate for diversity and sustainability, focused on highlighting the innovation and storytelling that define the modern whisky industry.

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