Four Branches, the premium veteran-owned whiskey brand, has appointed industry veteran Gregg Snyder as strategic advisor. Snyder brings 47 years of whiskey expertise to the brand founded by veterans representing four branches of the U.S. military.
In his advisory capacity, Snyder will guide Four Branches’ future limited releases and innovation initiatives while maintaining the quality and character that define the brand. His extensive background spans the complete whiskey production process from grain selection through distillation, aging, and bottling.
“Producing exceptional bourbon has been the foundation of our company and as we prepare to introduce new offerings and grow, we’re honored to have Gregg’s wisdom and palate in our corner,” said Harold Underdown, retired Master Chief Navy SEAL and one of Four Branches’ founding partners. “His knowledge of whiskey—from grain to glass—is unmatched, and his alignment with our values of excellence and integrity made this a natural fit.”
Gregg Snyder’s Extensive Industry Experience
Before Chicken Cock, Snyder held prominent roles at Seagram Company, Brown-Forman, Wild Turkey, and Jim Beam. His expertise encompasses distillation, aging, bottling, blending, and cooperage operations.
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“I’m very honored and extremely excited to have the opportunity to work with these distinguished gentlemen and the entire Four Branches team,” said Snyder. “Their story, history and noble mission are something that all Americans should appreciate and value, which emulates my involvement – to bring consumers a high-quality bourbon that people will appreciate and value.”
Four Branches Military Foundation and Community Impact
Four Branches launched in 2023 as the only spirits company founded by veterans representing the U.S. Army, Navy, Air Force, and Marines. The company’s mission extends beyond producing premium bourbon to honoring military service and supporting veteran communities.
Since its founding, Four Branches has donated more than $400,000 to nonprofit organizations serving veterans and first responders. This commitment to giving back remains central to the company’s identity alongside its dedication to crafting exceptional whiskey.
