The limited-edition bottle features distinctive labels displaying both the “Official Bourbon” designation and the official 2025 PGA Championship logo. Each bottle is sealed with a gold coin cork and contains bourbon from specially selected barrels from Heaven Hill Distillery’s Q and H1 rickhouses, referencing the championship’s venue.
“The partnership between Elijah Craig and the PGA Championship underscores our shared commitment to excellence,” said Max Stefka, AVP, Global Whiskey Brands at Heaven Hill. “We’re thrilled to honor this prestigious event and its iconic venue, Quail Hollow Club, with a special limited-edition release that celebrates the spirit of golf and the legacy of Elijah Craig Bourbon.”
Elijah Craig On-Course Experiences Planned
Elijah Craig will host various on-course activations throughout the championship, including the Elijah Craig Speakeasy. These experiences will offer attendees opportunities to enjoy craft cocktails, participate in interactive experiences, and learn about the brand’s legacy as “the First to Char Oak Barrels to make Bourbon.”
The brand has also invested in out-of-home advertising across the greater Charlotte area to promote the partnership.
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Expanding Golf Partnerships
This latest partnership adds to Elijah Craig’s growing presence in golf. The brand has sponsorship relationships with PGA TOUR professionals including Max Homa, Robert MacIntyre, and J.T. Poston, along with sports broadcaster Amanda Balionis.
Elijah Craig also serves as the Official Bourbon and Whiskey Supplier of the PGA of America, the Ryder Cup, and KPMG Women’s PGA Championship. Additionally, it’s an Official Partner of the PGA National Club Championship.
Each bottle will display specific information about the Major Championship and the special barrels used. The product is now available in limited quantities nationwide for a suggested retail price of $36.99.
