The watch party kits include branded rocks glasses, golf balls, golf towels, popcorn, and candy. Recipients need only purchase a bottle of Elijah Craig Small Batch from their local store to complete their movie night setup.
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READ THE STORYElijah Craig Targets Happy Gilmore 2 Fans in 14 Select Communities
The promotion spans towns including Happy, Kentucky; Gilmore City, Iowa; and locations in Arkansas, Texas, Missouri, Idaho, Illinois, Maryland, Nevada, Ohio, and Oklahoma. Kentucky holds special significance as bourbon’s ancestral home, housing both a Happy and a Gilmore within its borders.
The brand aims to create “a hole-in-one movie night” for residents of these uniquely named communities.
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The timing coincides with heightened interest in the sequel to the 1996 Adam Sandler comedy, which brings back Sandler’s character after nearly three decades.
Happy Gilmore 2 Cocktail Recipes Feature Elijah Craig Small Batch
For viewers outside the selected towns, Elijah Craig released four golf-themed cocktail recipes. The drinks include Happy Days Are Here Again, The Tap In, The Gilmore Buck, and The Hockey Stick, each featuring Elijah Craig Small Batch bourbon as the base spirit.
The Happy Days Are Here Again combines 2 oz. Elijah Craig Small Batch with Domaine de Canton, Fee Brothers Old Fashioned Bitters, and hard cider. The Gilmore Buck mixes the bourbon with muddled strawberries, lime juice, simple syrup, and ginger beer.
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The promotion sees Elijah Craig leveraging its PGA partnership and the cultural moment of Happy Gilmore’s return..
Complete cocktail recipes and additional information are available on Elijah Craig’s website. The watch party kits are limited to residents of the 14 specified towns while supplies last.
