The veteran-owned spirits company, launched in 2023, represents the only bourbon brand founded by veterans from all four military branches – Army, Navy, Air Force, and Marines. Their collaboration with the Kentucky-born singer-songwriter aims to further the brand’s message of “Serve Honorably. Drink Honorably,” and “Sip to Remember.”
“We’re thrilled to be working with Dillon,” said Rick Franco, co-founder of Four Branches Bourbon. “Country music and bourbon are both quintessentially American and go hand-in-hand, but more importantly, Dillon’s interest in supporting the community aligns with our mission of raising awareness and funds to support veteran and first responder nonprofits.”
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Dillon Carmichael Supporting Four Branches’ Mission
Carmichael is an up-and-coming country artist who has already earned wide critical acclaim. Rolling Stone called Dillon “country music’s most convincing young star since Chris Stapleton.” Additionally, Carmichael’s deep troubadour voice earned a comparison to Randy Travis from The New York Times. He will promote Four Branches’ mission throughout his upcoming summer tour schedule.
The partnership includes exclusive bourbon tastings and brand activations during pre-show and post-show events, giving fans opportunities to learn about Four Branches’ charitable work.
“I’m honored and excited to be joining the Four Branches’ team and work to raise awareness of the mission to honor the heroes among us and raise a glass to those who have served and continue to,” said Carmichael.
A Veteran-Founded Brand
Four Branches Bourbon has demonstrated significant commitment to its founding principles since launching last year. The company has donated more than $420,000 to nonprofit organizations supporting veterans and first responders.
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The partnership represents a natural alignment between two entities with Kentucky roots and commitment to American traditions: premium bourbon craftsmanship and authentic country music that celebrates community values.
Fans can learn more about Four Branches Bourbon and follow the brand’s partnership with Carmichael on social media @FourBranchesBourbon.
