In a significant move that marks Banfi Vintners’ first portfolio expansion in over 10 years, the Italian wine giant has announced an exclusive U.S. sales partnership with Brother’s Bond Bourbon. The deal pairs one of Italy’s premier wine producers with an emerging force in premium American whiskey.
Cristina Mariani-May, third-generation family proprietor and CEO of Banfi, emphasized the alignment between the companies’ core values. “We are excited to welcome Brother’s Bond to our portfolio,” she said. “Their passion for sustainability, quality and vision aligns with our core values, and we are thrilled to showcase their exceptional quality nationwide.”
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Brother’s Bond’s Sustainability Focus
The bourbon brand, co-founded by actors Ian Somerhalder and Paul Wesley, has made significant strides in the whiskey industry, garnering 29 industry awards and multiple 90+ ratings. Their portfolio includes the highly acclaimed Bottled-in-Bond expression.
Beyond production excellence, Brother’s Bond demonstrates a strong commitment to environmental stewardship. The company contributes a portion of its proceeds to regenerative agriculture, supporting farmers transitioning to sustainable practices. These efforts have already helped restore over 34 million acres of healthy soil across the United States. In 2024, the company furthered this mission by launching its first Regenerative Grain bourbon.
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Strategic Growth Plans
Vincent Hanna, co-founder and CEO of Brother’s Bond Distilling Company, cited Banfi’s industry reputation as a key factor in the partnership. “We chose Banfi Vintners as our exclusive U.S. sales partner because they are a prestigious and highly respected family wine company, known for their dedication to quality and tradition,” Hanna said. “Their values perfectly align with those of Brother’s Bond Bourbon, sharing our principles of excellence and passion for the craft. This collaboration allows us to focus on what we do best: creating exceptional bourbon while reaching more consumers who share our passion for sustainability and quality.”
Mariani-May expressed confidence in the timing of this collaboration, stating, “A lot goes into selecting a brand that fits in a family of brands as focused as ours. The timing is right for us to welcome Brother’s Bond and Banfi’s future is incredibly bright.”
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