Booker’s Bourbon has unveiled its last batch of 2024. Booker’s Batch 2024-04 – Jimmy’s Batch, is named in honor of Master Distiller, Jimmy Russell, a living bourbon legend and a great friend of Booker Noe, the brand’s namesake.
Booker’s “Jimmy’s Batch” is available nationwide in limited quantities for an SRP of $99.99.
Booker’s “Jimmy’s Batch”
Booker’s Batch #4 – Jimmy’s Batch is comprised of whiskeys from three different production dates that were stored in four different warehouses. The breakdown is as follows:
- 12% from the 5th floor of the 7-storey warehouse Z
- 20% from the 5th floor of the 7-storey warehouse 1
- 46% from the 3rd floor of the 7-storey warehouse 3
- 22% from the 4th floor of the 7-storey warehouse Q
Bottled at 125.8 proof, the age of the batch is 7 years, 9 months, and 19 days. The bourbon boasts aromas of vanilla and brown spices. On the palate, it is sweet and smooth, “unmistakably Booker’s Bourbon” with a “pleasant and relaxing” finish.
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Jimmy Russell
Jimmy Russell is a legend amongst bourbon and whiskey lovers. Having started his whiskey career at Wild Turkey in 1954, Russell became the Master Distiller in the 1960s. Part of the furniture at Wild Turkey, Russell is a beloved and revered figure in the industry.
Jimmy also happened to be great friends with Booker Noe, father of Fred Noe and the namesake for the Booker’s Bourbon brand.
Speaking about Booker’s “Jimmy’s Batch” and his friendship with Russell, Fred Noe said: “Jimmy was like a second father to me after dad passed away, and I’ve learned a hell of a lot from him over the years.
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“Once at a bourbon festival, Jimmy came up to Dad and me and poured out three glasses of whiskey he wanted us to taste. It was some real nice stuff, and when Dad asked what it was, Jimmy said it was something new he was working on, something special. I thought it was pretty cool tp bring a new product to a competitor and ask what they think. It showed me the importance of trust and camaraderie, and just how much those old timers respected each other.”
Noe adds: “I am really proud to put this batch together for Jimmy, and I know my dad would have loved seeing a batch of his namesake bourbon dedicated to his great friend.”
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