“Craftsmanship is at the core of Titanic Distillers,” said CEO Stephen Symington. “We have created a whiskey that the people of Belfast can be proud of and have a unique brand that we are excited to now showcase to customers around the world in a modern and contemporary way. Whiterock are a fantastic partner to have with us as we put the new strategy into action.”
Building the Leadership Team
The company has already put the investment to work, recruiting two seasoned industry executives. Colin Green, former commercial director of Diageo Ireland, has joined to spearhead the international sales strategy. Meanwhile, JC Rice, previously head of sales for Tennent’s NI, will oversee operations in Great Britain and Ireland. Damien Rafferty currently serves as Head Distiller.
“This equity investment will help fund the next phase of growth for Titanic Distillers,” added Symington. “It has already enabled us to bring unrivalled expertise into our team in the shape of Colin and JC, who will drive our sales in new and existing markets.”
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U.S. Market Entry Plans
European Expansion
Beyond its current presence in France and Germany, the distillery aims to penetrate new European markets, including Belgium and Poland. The company also plans to boost its visibility in travel retail through partnerships with duty-free specialists.
David McCurley, Director of Whiterock, expressed confidence in the investment: “We are delighted to invest in Titanic Distillers as they continue to grow and expand their presence in the whiskey market. Over the past few years Titanic Distillers has successfully established its brand in both the drinks and tourism industry here in Belfast, achieving impressive growth. It is positive to see the hard work and dedication of the team paying off and we look forward to supporting the company’s plans to enter new markets.”
Titanic Distillers
Titanic Distillers is situated in Thompson Dock, Belfast, a historic site that first opened in 1911 to service and accommodate the massive White Star liners, Olympic and Titanic. While both ships were engineering marvels, Titanic remains the most renowned due to its tragic sinking on its maiden voyage in April 1912—a story that continues to captivate the public to this day.
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Almost £8 million was invested in the conversion of The Pumphouse into a distillery, which now stands as Belfats’s first working distilling in almost 90 years.
