Allied Blenders and Distillers Limited Acquires Fullarton Distlleries’ Indian Whisky & Spirits Portfolio

The deal includes three key brands from Fullarton's portfolio: Woodburns Contemporary Indian Whisky, Pumori Small Batch Gin, and Segredo Aldeia Rum.
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Woodburns Indian Whisky is part of the portfolio acquisition. Credit: Fullarton Distilleries

Allied Blenders and Distillers Limited (ABD) has finalized the acquisition of Fullarton Distilleries‘ complete brand portfolio and intellectual property rights, positioning itself for growth in the premium Indian whisky and spirits market.

The deal includes three key brands from Fullarton’s portfolio: Woodburns Contemporary Indian Whisky, Pumori Small Batch Gin, and Segredo Aldeia Rum. This strategic move strengthens ABD’s position in India’s growing super-premium spirits segment.

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Woodburns, currently distributed across six states and union territories, is set for market expansion. Meanwhile, Pumori Gin and Segredo Aldeia Rum have established strong footholds in Maharashtra and Goa’s on-trade channels.

The Growth Of The Premium Indian Whisky & Spirits Segment

“At ABD, our growth has always been strategic,” says Alok Gupta, Managing Director of ABD. “The acquisition of Woodburns Contemporary Indian Whisky, Pumori Small Batch Gin, and Segredo Aldeia Rum perfectly embodies this. We recognize that the luxury segment is where we have a right to win, where we can truly add value. Acquiring these brands is a natural next step in our premiumization strategy. This isn’t just an acquisition; it demonstrates our deep understanding of where we can create the most value. This is the future of ABD, and we’re executing this vision with precision.”  

Fullarton’s Legacy

Rajiv Thadani, Founder and Managing Director of Fullarton Distilleries, reflects on the company’s journey since 2013: “Building Fullarton Distilleries since 2013 has been a journey of passion, dedication, and a commitment to crafting world-class spirits. We’re proud to see these brands move forward with ABD, a company that has the scale, expertise, and vision to take them even further. With their leadership, we are confident that the legacy we’ve built will continue to grow and thrive in the years ahead.”  

Market Expansion Plans

The integration of Fullarton’s craft portfolio with ABD’s operational infrastructure is expected to accelerate growth in the super-premium category, particularly as India’s luxury spirits market continues to expand.

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