The whiskey wash logo
The World's Most-Visited
Whiskey Website
The World's Most-Visited
Whiskey Website

October London Partners With Mr. & Mrs. Bourbon For Exclusive Release

The October London x Mr. & Mrs. Bourbon collaboration is a limited edition expression crafted to emulate the “bold spirit of both music and the rich history of distilling bourbon.” 
  • Beth Squires is the Deputy Editor of The Whiskey Wash and a graduate of the OurWhisky Foundation’s Atonia Programme. With over half a decade of industry experience, she is passionate about writing stories that highlight innovation, diversity, and sustainability across the global whisky landscape.
Search

Trending Stories

Like Conversation
reading time
Mr. & Mrs. Bourbon, a Kentucky-based bourbon bottler, has partnered with Grammy-nominated artist, October London to launch an exclusive whiskey collaboration. The October London x Mr. & Mrs. Bourbon collaboration is a limited edition expression crafted to emulate the “bold spirit of both music and the rich history of distilling bourbon.” 

The whiskey is priced at $100 and is available online via octobersbourbon.com. It will also roll out across selected retailers in Spring 2025. 

October London x Mr. & Mrs. Bourbon 

The October London x Mr. & Mrs. Bourbon collaboration is a wheated Kentucky bourbon distilled in 2018 and aged for 6 years. Bottled at 100 proof, the whisky boasts flavors of  “caramel, vanilla and toffee with warm earthy notes.”With a deep-rooted passion for music and storytelling, October London felt that Mr. & Mrs. Bourbon was the perfect partner with whom to craft “a product that embodies his journey and distinctive artistic vision.”Speaking about the collaboration he said: “This collaboration represents much more than just a bottle of bourbon to me. It’s about honoring the artistry that goes into both music and bourbon. Just like in music, the process of creating something as complex and refined as bourbon is a journey. It’s about blending tradition with innovation, and I’m proud to be part of this with Mr. & Mrs. Bourbon.”“October London embodies the same passion and authenticity that we pour into every bottle of bourbon,” added Russ Smith, CEO and Founder of Mr. & Mrs. Bourbon Company. “Our bourbon, much like his music, is an expression of the soul. Together, we’ve created something for bourbon enthusiasts and fans alike to enjoy and share with loved ones. This collaboration represents an unparalleled element of style and October has been involved at every level of this process.”

Credit: Mr. & Mrs. Bourbon

The collaboration represents the start of a new era for Mr. & Mrs. Bourbon, with October London’s involvement setting the stage for future collaborations between those in the arts and those in the spirit world. 

October Nights 

This bourbon collaboration is set to debut alongside October London’s highly anticipated headlining tour, October Nights, launching in Spring 2025. The bourbon will take center stage at select events and venues throughout the tour. With October’s soulful vocals and the bourbon’s rich complexity, this pairing promises to create unforgettable experiences for October London fans. 

Buy The October London x Mr. & Mrs. Bourbon 

Priced at $100, the October London x Mr. & Mrs. Bourbon collaboration is available now for bottle reservations exclusively at octobersbourbon.com. Custom bundles curated by October himself are also on offer, featuring branded rocks glasses, candles, and a playlist of unreleased songs designed to enhance the bourbon-sipping experience. This exclusive release will expand to select retailers later this Spring, bringing the collaboration to an even wider audience.

Beth Squires

Beth Squires is the Deputy Editor of The Whiskey Wash with over half a decade of industry experience. She possesses comprehensive knowledge of the global whisky landscape, spanning everything from heritage and production to complex market analysis. A graduate of the OurWhisky Foundation’s Atonia Programme, which champions women in whisky, Beth is a dedicated advocate for diversity and sustainability, focused on highlighting the innovation and storytelling that define the modern whisky industry.

All Posts
The whiskey wash logoLatest On The Whiskey Wash
The whiskey wash logo